# Social Media Deal Sharing TikTok Launched the Small Gestures Feature with Shareable Branded Deals By Daniel Johnson | Published 2020-05-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/small-gestures References: [adweek](https://www.adweek.com/digital/tiktok-teams-up-with-brand-partners-on-small-gestures/) & [newsroom.tiktok](https://newsroom.tiktok.com/en-us/tiktok-small-gestures-launches-with-brand-partners-to-give-back) [TikTok](https://www.trendhunter.com/trends/shopsmall-accelerator) recently launched a new feature, named Small Gestures, which was created along with several brand partners. The new Small Gestures feature allows users to send a maximum of the three gifts to friends or family. The feature is located on the Discover page, where it can be selected on a purple banner. After users have located the feature, they can select different offers from major brand partners, including [Adobe](https://www.trendhunter.com/trends/creative-assistant), [DoorDash](https://www.trendhunter.com/trends/doordash-ask), Pandora, and more. Offers include price breaks, free trials, and more. The video platform released a statement about the new feature, "By collaborating with our brand partners on this new program, we’re able to give users a platform to feel connected with their friends and family through the small gesture of sending a gift to someone who might need it most." Overall, the Small Gestures feature is a good way to engage users on the platform through enticing promotions that will incentivize sharing with friends on the app. Image Credit: TikTok ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 28% | Activity: 65% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Social Media Gifting:** The Small Gestures feature on TikTok enables users to send branded gifts, presenting opportunities for brands to enhance their visibility and drive engagement through viral sharing. - **Branded Partnerships:** Collaborating with TikTok on the Small Gestures feature allows brands to tap into a large user base and offer exclusive promotions, creating disruptive opportunities to reach new audiences. - **In-app Promotions:** The introduction of Small Gestures on TikTok opens up possibilities for brands to provide exclusive offers, discounts, and free trials to users, fostering loyalty and driving conversions. ### Industries Being Reshaped - **Social Media:** The Small Gestures feature on TikTok revolutionizes the way users engage with social media platforms, providing a new avenue for businesses to connect with their target audience. - **E-commerce:** By partnering with TikTok for the Small Gestures feature, e-commerce brands can leverage the platform's large user base to drive traffic, increase sales, and foster brand awareness. - **Digital Marketing:** Digital marketers can seize the opportunity presented by TikTok's Small Gestures feature to create innovative and viral campaigns that leverage the power of social sharing and influencer marketing. ## Related on Trend Hunter - [Gen Z-Targeting TikTok Tools](https://www.trendhunter.com/trends/shopsmall-accelerator.md) - [TikTok Event Tickets Feature](https://www.trendhunter.com/trends/ticketmaster.md) - [Social Media Notes Expansions](https://www.trendhunter.com/trends/tiktok-notes.md) - [Influencer Monetization Features](https://www.trendhunter.com/trends/creator-next.md) - [Creator-Based Marketing Opportunities](https://www.trendhunter.com/trends/branded-mission.md) - [Social E-Commerce Platforms](https://www.trendhunter.com/trends/tiktok-4.md) - [Social Media TV Expansions](https://www.trendhunter.com/trends/tiktok-tv.md) - [Accessible AR Creation Tools](https://www.trendhunter.com/trends/camera-iq.md) - [Inspiring Creator-Focused Decks](https://www.trendhunter.com/trends/tiktok-9.md)