# Luxury Fish-Shaped Purses Gucci's Small Fish Handbag is Perfect for Kids to Carry This Summer By Madison Mackay | Published 2018-05-02 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/small-fish-handbag References: [hypekids](https://hypekids.com/2018/4/gucci-kids-small-fish-handbag-melijoe) & [melijoe](https://www.melijoe.com/us/gucci-small-fish-handbag-gg-supreme-227903) Luxury fashion brand [Gucci](https://www.trendhunter.com/trends/gucci-horsebit-1955-bag) created the new Small Fish Handbag, an adorable hand-crafted purse that is perfect for children. The purse features the brand's famous hand-stitching and high-quality materials with a circular body and [cartoon fish accents](https://www.trendhunter.com/trends/stan-onigiri-purse). The colorway features bright summer-ready shades including yellow, pink, gold and orange all placed ontop the brand's iconic Gucci pattern. With a secure zip top, the interior of the bag has enough space for all of the essentials and is lined with a monogrammed material. The detachable shoulder strap is adjustable to be as comfortable and custom as possible. The new Small Fish Handbag from Gucci is available online now for $790, as the perfect [designer summer purse for children](https://www.trendhunter.com/trends/mimi-and-lula). ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 92% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Luxury Children's Accessories:** The creation of luxury accessories specifically designed for children presents a disruptive innovation opportunity in the fashion industry. - **Cartoon Accents:** The incorporation of cartoon-inspired accents in high-end fashion designs opens up a disruptive innovation opportunity for brands to tap into the nostalgia and playfulness of consumers. - **Customizable Shoulder Straps:** The introduction of adjustable and customizable shoulder straps in handbag designs offers a disruptive innovation opportunity to enhance user comfort and satisfaction. ### Who This Affects Most - **Fashion:** The luxury fashion industry can explore disruptive innovation opportunities by creating exclusive accessories for children. - **Children's Products:** The production of high-end accessories targeted towards children presents a disruptive innovation opportunity in the children's products industry. - **Handbag Manufacturing:** The handbag manufacturing industry can embrace disruptive innovation by introducing customizable and adjustable shoulder straps in their designs. ## Related on Trend Hunter - [Penguin-Resembling Luxe Clutches](https://www.trendhunter.com/trends/penguin-bag.md) - [Lobster-Shaped Luxury Bags](https://www.trendhunter.com/trends/lobster-bag.md) - [Luxury Fashion Bag Charms](https://www.trendhunter.com/trends/bag-charm.md) - [Pet-Focused Luxury Collections](https://www.trendhunter.com/trends/gucci-pet-collection.md) - [Microscopic Handbag Designs](https://www.trendhunter.com/trends/microscopic-handbag.md) - [Juice Pouch Purses](https://www.trendhunter.com/trends/pouch-purse.md) - [Whale-Shaped Dynamic Luxury Bags](https://www.trendhunter.com/trends/whale-baguette-bag.md) - [Nostalgic Retro-Style Luxe Bags](https://www.trendhunter.com/trends/rocking-horse-bag.md) - [Underwater-Created Whimsical Handbags](https://www.trendhunter.com/trends/ariel-swipe.md)