# In-Store Festival Stalls Boot Brand Hunter Created a Small Festival Inside a Portable Toilet By Laura McQuarrie | Published 2016-06-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/small-festival References: [eventmagazine](http://www.eventmagazine.co.uk/pics-hunter-launches-worlds-smallest-festival-portable-toilet/brands/article/1398230) & [hunterboots](http://www.hunterboots.com/) While many organizers are striving to be recognized as hosts of the world's largest festival, boot brand Hunter diverged from the rest by creating a small festival inside of a portable toilet in its Regest Street store in London. This in-store station gives visitors the chance to step into 'The World's Smallest Festival,' complete with grass, mud and live music. Inside the festival booth, there's a GIF photo booth to capture all of the action. To support the stunt, the boots brand is also giving away items to support the [festival experience](https://www.trendhunter.com/trends/lush-x-download-festival-kit), such as ponchos, wet wipes, product vouchers and socks to be worn with a pair of its rain boots. This engaging [in-store booth](https://www.trendhunter.com/trends/lower-body-spray) gives the brand a fun way to directly engage with a young audience of festival-goers. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 68% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **In-store Experiences:** Creating interactive and immersive in-store experiences can increase customer engagement and brand loyalty. - **Branded Events:** Hosting branded events within retail spaces can generate buzz, attract new customers, and create memorable experiences. - **Experiential Marketing:** Utilizing experiential marketing tactics, such as creating mini-festivals, can help brands connect with their target audience in a unique and memorable way. ### Industries Being Reshaped - **Retail:** Retailers can take advantage of in-store festival stalls to create a dynamic shopping experience and differentiate themselves from competitors. - **Fashion:** Brands in the fashion industry can leverage in-store festival stalls to showcase their products in a creative and engaging way, fostering a deeper connection with customers. - **Event Management:** The event management industry can explore opportunities to collaborate with brands and create branded festival experiences within retail spaces, providing a new revenue stream and unique event concepts. ## Related on Trend Hunter - [Branded Rain-Themed Installations](https://www.trendhunter.com/trends/rain-experience.md) - [Sustainable Music Festival Campaigns](https://www.trendhunter.com/trends/no-tent-left-behind.md) - [Self-Care Festival Activations](https://www.trendhunter.com/trends/remix-your-selfcare.md) - [House Party Pop-Ups](https://www.trendhunter.com/trends/boots-beauty-house-party.md) - [Branded Interactive Parks](https://www.trendhunter.com/trends/birkenfields.md) - [Sustainable Festival Pop-Ups](https://www.trendhunter.com/trends/barbour-2.md) - [Branded Retail Installations](https://www.trendhunter.com/trends/on-rotation1.md) - [Online Lifestyle-Inspired Street Festivals](https://www.trendhunter.com/trends/street-life-festival.md) - [Weather-Ready Festival Fashions](https://www.trendhunter.com/trends/beavertown-brewery-collection.md)