# Female-Empowering Free Pancake Initiatives Pepper Honors Small Chest Women with a National Holiday By Kalin Ned | Published 2019-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/small-chest-women References: [designtaxi](https://designtaxi.com/news/403868/Lingerie-Brand-Celebrates-Flat-Chested-Females-By-Rewarding-Them-With-Pancakes/) & [wearpepper](https://www.wearpepper.com/) [Pepper](https://www.trendhunter.com/trends/beast-mode-mens-body-mists) is a woman-founded business that caters to small chest women, attempting to limit the frustration of finding the correct bra and eliminating any "common [...] shopping problems." The brand seeks to reclaim the insult "flat as a pancake" by deflecting its meaning to incorporate a delicious component. As National Pancake Day was on March 12th, Pepper announced on social media that it will be celebrating National Flat Chest Day instead. The activation involved an e-store-wide promotion. Individuals who purchased lingerie from Pepper's website on March 12th got a return of $4.65 USD to spend on a short stack of pancakes at the [International House of Pancakes](https://www.trendhunter.com/trends/delavie-sciences-1). The promotion did not only have the ability to empower small chest women and celebrate their bodies but it also offered a delicious twist to the mix. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 11% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Body Positive Branding:** The trend of brands empowering and celebrating diverse body types, like Pepper's focus on small chest women, presents opportunities for disruptive innovation in inclusive marketing strategies and product development. - **Alternative Holiday Celebrations:** The trend of creating alternative holidays, such as National Flat Chest Day, opens up opportunities for businesses to tap into niche markets and create unique promotional events. - **Culinary Collaborations:** The trend of partnerships between brands, like Pepper and International House of Pancakes, presents opportunities for collaborative marketing initiatives and cross-promotions. ### Where This Applies - **Lingerie Retail:** The lingerie retail industry can innovate by focusing on niche body types, like small chest women, and creating products that cater specifically to their needs. - **Food Service:** The food service industry can explore collaboration with non-food brands, such as lingerie companies, to create innovative promotional events that offer unique dining experiences. - **Digital Marketing:** The digital marketing industry can tap into the trend of body positive branding by offering expertise on inclusive marketing strategies and helping brands create empowering campaigns. ## Related on Trend Hunter - [Complimentary Pancake Diner Promotions](https://www.trendhunter.com/trends/ihop-national-pancake-day.md) - [Half-Priced Breakfast Menus](https://www.trendhunter.com/trends/stacked-pancake.md) - [Pancake-Warming Hoodie Sets](https://www.trendhunter.com/trends/holiday-inn-express-1.md) - [Collaborative Pancake-Themed Streetwear](https://www.trendhunter.com/trends/mr-eatwell.md) - [Charitable Pancake Fundraising Drives](https://www.trendhunter.com/trends/stacked-pancake-breakfast-house.md) - [Newlywed Pancake Giveaways](https://www.trendhunter.com/trends/wedding-pancakes.md) - [Empowering Women's Campaigns](https://www.trendhunter.com/trends/prettypowerful.md) - [Women's Day-Celebrating Chocolates](https://www.trendhunter.com/trends/mms-pack.md) - [Digital Pancake Loyalty Programs](https://www.trendhunter.com/trends/international-bank-of-pancakes.md)