# Selling Online Opportunity Charts The Small Business and E-Commerce Infographic is Correct By Harris Jay Rosenberg Alterman | Published 2012-04-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/small-business-and-e-commerce References: [holykaw.alltop](http://holykaw.alltop.com/why-small-business-needs-to-adopt-e-commerce) & [intuit](http://www.intuit.com/websites/ecommerce-infographic/) The Small Business and E-Commerce Infographic shows that opportunity is calling for those who are listening. Almost 10% of discretionary spending in the United States is spent online and 8.6% of all retail spending is done online. It's not just computers that people are using. As phone technology continues to develop, more consumers are comfortable [buying items off their smart phones](https://www.trendhunter.com/trends/eze). As of 2011, not even 1/4th of small businesses said they [accepted payment through their website](https://www.trendhunter.com/trends/launchmystore). If one is thinking about opening their own business, they should focus on that. The most popular items to buy online are clothing, electronics, computer hardware and furniture. The Internet allows small businesses to reach a wider audience then ever before possible, and it's important that they take advantage of that. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 26% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Growing E-commerce Spending:** As more consumers shift to online shopping, businesses that prioritize e-commerce will have a disruptive advantage. - **Increasing Mobile Purchases:** Mobile commerce is becoming more prominent, creating opportunities for businesses to innovate towards phone-compatible platforms. - **Expanding Online Business Opportunities:** With the ability to reach a wider audience than ever before, small businesses that prioritize online sales strategies will have a disruptive advantage. ### Industries Being Reshaped - **E-commerce:** Businesses in the e-commerce industry can capitalize on growing online spending and the trend towards mobile purchases. - **Retail:** Traditional retail businesses can adapt and compete by prioritizing e-commerce and mobile-friendly business strategies. - **Small Business:** Small businesses can disrupt their respective industries by prioritizing online sales strategies and expanding their reach through the internet. ## Related on Trend Hunter - [Mobile eCommerce Store Platforms](https://www.trendhunter.com/trends/online-store-builder-platform.md) - [All-In-One E-Commerce Assistance Services](https://www.trendhunter.com/trends/businessinabox.md) - [Community-Centric E-Commerce Initiatives](https://www.trendhunter.com/trends/accessible-digital-tools.md) - [Online Resale Startups](https://www.trendhunter.com/trends/online-resale-startup.md) - [Comprehensive E-Commerce Platforms](https://www.trendhunter.com/trends/comprehensive-ecommerce-platform.md) - [Social Good eCommerce Directories](https://www.trendhunter.com/trends/socially-minded-companies.md) - [B2B eCommerce Retailer Platforms](https://www.trendhunter.com/trends/walmart-business.md) - [Social E-Commerce Platforms](https://www.trendhunter.com/trends/tiktok-4.md) - [Localized eCommerce Marketplaces](https://www.trendhunter.com/trends/ecommerce-marketplaces.md)