# Boutique Automotive Shops Cadillac Plans to Open 700 Dedicated Small Auto Shops By Laura McQuarrie | Published 2015-07-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/small-auto-shops References: [autoblog](http://www.autoblog.com/2015/01/22/cadillac-boutique-dealerships-official/) & [cadillac](http://www.cadillac.com/) With changes to the brand's headquarters, a new naming scheme and the announcement of small auto shops at both the Washington Auto Show and the NADA dealers' convention, Johan de Nysschen is steering [Cadillac](https://www.trendhunter.com/trends/cadillac-of-reservations) in a brand new direction. These 700 new "[boutique" showrooms](https://www.trendhunter.com/trends/boss-boutique) will from Cadillac promise new technology, top-tier staff and luxury amenities. One of the most impressive features of the planned retail spaces includes a virtual showroom, where consumers would be able to customize the interior and exterior of a new car with interactive displays and holograms. de Nysschen describes: "I am definitely going to be in disagreement with dealers who think they can sustain the business for Cadillac by selling Cadillac out the backdoor of a [Chevy](https://www.trendhunter.com/trends/corvette-eray-hybrid) store," and believes that the implementation of these premium stores will upgrade the existing customer experience. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 44% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Boutique Auto Showrooms:** Cadillac's plans to open 700 dedicated small auto shops signal a trend towards boutique showrooms in the automotive industry. - **Virtual Showroom Experience:** The introduction of virtual showrooms with interactive displays and holograms offers disruptive innovation opportunities for enhancing the car-buying experience. - **Premium Customer Experience:** The shift towards premium retail spaces and top-tier staff emphasizes the importance of providing a high-quality customer experience in the automotive industry. ### Industries Being Reshaped - **Automotive Retail:** The rise of boutique auto showrooms presents disruptive innovation opportunities for enhancing the traditional automotive retail model. - **Virtual Reality Technology:** The integration of virtual showrooms in the automotive industry highlights the potential for disruptive innovation in the virtual reality technology sector. - **Luxury Goods and Services:** The emphasis on premium customer experience in small auto shops opens up disruptive innovation opportunities for luxury goods and services providers in the automotive industry. ## Related on Trend Hunter - [Tech-Centric Automotive Retailers](https://www.trendhunter.com/trends/mercedesbenz-kelowna.md) - [Expansive Car Dining Escapades](https://www.trendhunter.com/trends/cadillac-of-reservations.md) - [Bespoke Electric Convertibles](https://www.trendhunter.com/trends/sollei-concept.md) - [Limited-Time Car-Dining Experiences](https://www.trendhunter.com/trends/escalade-iq.md) - [Inviting Contemporary Auto Dealerships](https://www.trendhunter.com/trends/rivians-spaces.md) - [Automotive Metaverse Boutiques](https://www.trendhunter.com/trends/metaverse-boutique.md) - [Luxury Vehicle Teasers](https://www.trendhunter.com/trends/cadillac-v.md) - [Revamped Sleek Electric Vehicles](https://www.trendhunter.com/trends/lyriq.md) - [Endless Customization Sedans](https://www.trendhunter.com/trends/2026-cadillac-ct5v-blackwing.md)