# Eccentric Hipster Editorials The 'My Girlfriend's a Vegan' Editorial for S-Magazine is Very Cheery By Lacey-Jane Walsh | Published 2013-12-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/smagazine References: [fuckingyoung.es](http://fuckingyoung.es/my-girlfriend-is-a-vegan/) & [smagazine](http://www.smagazine.com/Home/) This [happy hipster editorial](https://www.trendhunter.com/trends/asos-inspired-by) for S-Magazine features brightly patterned clothing and smiling faces. The title of this series is called 'My Girlfriend's a Vegan', which helps reinforce the hipster vibe behind these youthful shots. The poses in these shots range from serious to down-right goofy, but what they all have in common is [extremely eccentric clothing](https://www.trendhunter.com/trends/iclothing). Many of the outfits included in this editorial are covered in images of [tiny cheeseburgers](https://www.trendhunter.com/trends/house-of-sunny-and-pizza-unlock), which is kind of funny considering the vegan girlfriend title. One of the button-ups in this series looks like a finger painting turned into a shirt. Another men's shirt seen in this editorial is hot pink, and covered in regal images. These looks are extremely loud. It makes a bold, confident sort of guy to sport outfits like these. These happy hipster looks say "I can pull off anything." ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 77% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Bright Patterned Clothing:** Disruptive innovation opportunity: Design and produce a line of trendy, patterned clothing that appeals to the hipster demographic. - **Eccentric Fashion Editorials:** Disruptive innovation opportunity: Create a platform or publication that specializes in featuring and promoting eccentric fashion editorials. - **Youthful and Playful Poses:** Disruptive innovation opportunity: Develop a photo app or social media platform that encourages users to share uniquely posed, youthful, and playful photos. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Develop new sustainable materials and production methods for creating bold and eccentric clothing. - **Media and Publishing:** Disruptive innovation opportunity: Build an online platform or magazine that focuses on showcasing and curating eccentric fashion editorial content. - **Photography and Social Media:** Disruptive innovation opportunity: Create a photo editing app that offers unique filters and effects specifically tailored for producing brightly patterned, hipster-style photographs. ## Related on Trend Hunter - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Unconventional Foodie Magazines](https://www.trendhunter.com/trends/food-magazine.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Pizza-Centric Collabs](https://www.trendhunter.com/trends/house-of-sunny-and-pizza-unlock.md) - [Punk-Inspired Vegan Sauces](https://www.trendhunter.com/trends/hlthpunk.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md)