# Cheesy Macaroni-Topped Burgers The Smashburger S’mac & Cheese Burger is the Ultimate Comfort Food By Michael Hemsworth | Published 2023-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smac-cheese-burger References: [chewboom](https://www.chewboom.com/2023/02/17/smashburger-introduces-new-smac-cheese-burger/) & [smashburger](https://smashburger.com)  The [Smashburger S’mac](https://www.trendhunter.com/trends/scorchin-hot-mac-cheese) & Cheese Burger is a new addition to the brand's menu that takes fans of the namesake comfort food into account to offer them an alternative way to enjoy the macaroni dish. The burger starts off with the brand's certified Angus beef patty that's topped with [macaroni and cheese](https://www.trendhunter.com/trends/schlotzskys-mac-and-cheese) on the grill to give it a creamy yet crispy texture. The burger is then topped with American cheese on the brand's signature [butter-toasted artisan bun](https://www.trendhunter.com/trends/sourdough-smashed-jack). The burger is being launched in a Double S’mac & Cheese Burger variant alongside the Crispy Chicken S’mac & Cheese Sandwich, the Grilled Chicken S’mac & Cheese Sandwich, the Turkey S’mac & Cheese Burger and the Black Bean S’mac & Cheese Burger. The Smashburger S’mac & Cheese Burger is available nationwide, but only through March 6, 2023. Image Credit: Smashburger ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 31% | Activity: 36% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Mac and Cheese Reinvented:** Innovative ways to incorporate macaroni and cheese in non traditional dishes, leading to new flavor experiences. - **Fast Food Comfort Food:** The incorporation of classic comfort foods within fast food chains to offer consumers unique and nostalgic dining experiences. - **Limited Time Menu Offerings:** The practice of offering time-limited menu items to create excitement and temptation for customers to try and increase sales. ### Sectors Adopting This - **Fast Food Industry:** Opportunity to experiment with innovative menu offerings and foster customer loyalty by playing off of nostalgic cravings. - **Food and Beverage Industry:** New ingredients, twists on classic dishes, and creative marketing tactics can lead to new customer engagement and product offerings. - **Limited Time Promotions Industry:** Creating a sense of urgency around a product or service, and strategically aligning it with a limited time promotion can increase customer desire and willingness to buy. ## Related on Trend Hunter - [Macaroni and Cheese Burgers](https://www.trendhunter.com/trends/scorchin-hot-mac-cheese.md) - [Spicy Macaroni-Topped Burgers](https://www.trendhunter.com/trends/spicy-mac-and-cheese-burger.md) - [Macaroni-Shaped Body Pillows](https://www.trendhunter.com/trends/macaronishaped-body-pillows.md) - [Loaded Caramelized Onion Burgers](https://www.trendhunter.com/trends/cheesy-caramelized-onion-smash.md) - [Breaded Macaroni Patty Sandwiches](https://www.trendhunter.com/trends/macaroni-cheese-lover-sandwiches.md) - [Crispy Bacon Smash Burgers](https://www.trendhunter.com/trends/bacon-stack-smash.md) - [Spicy BBQ Smash Burgers](https://www.trendhunter.com/trends/smashburger-jalapeo-bbq-bacon-stack-smash.md) - [Intentionally Charred BBQ Burgers](https://www.trendhunter.com/trends/carolina-bbq-burnt-ends-burger.md) - [Flavourful Smash Burger Menus](https://www.trendhunter.com/trends/smash-hit-burge.md)