# Pasta-Themed Lip Products Panera and Holler and Glow Debut the S'Mac and Cheese Lip Balm By Kanesa D | Published 2025-07-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/smac-and-cheese-2 References: [panera](https://panera.ca/)  Just in time for National Mac & Cheese Day on July 14, Panera is launching the S’Mac and Cheese Lip Balm, a limited-edition beauty duo created in partnership with cosmetics brand [Holler and Glow](https://www.trendhunter.com/trends/smac-and-cheese). This unexpected collaboration brings together Panera’s most iconic menu items, Mac & Cheese and the beloved Bread Bowl, for a unique beauty product. The S’Mac and Cheese Lip Balm duo infuses the aromas of Panera’s classic comfort foods into Holler and Glow’s high-quality, non-sticky formula. Each balm is enriched with vitamin E and comes with a spoon-shaped applicator. The collection includes S’Mac My Day and Get That Bread. To mark the launch, Panera will surprise select guests in Austin, Green Bay, and New York City with a complimentary S’Mac and Cheese Lip Balm on National Mac & Cheese Day — available at participating cafes, while supplies last. In addition, MyPanera® loyalty members can enjoy $2 off a Mac & Cheese entrée at participating locations nationwide on July 14. The S’Mac and Cheese lip balm set is available now for $8, exclusively through [Amazon](https://www.trendhunter.com/trends/glass-shine-lip-balm) and [The Panera Shop](https://www.trendhunter.com/trends/holiday-soup-cup-collection), while supplies last. Image Credit: Panera ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 59% | Activity: 70% | Freshness: 46% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Culinary-inspired Beauty Products:** This trend blends culinary flavors into beauty products, creating novel sensory experiences and expanding the beauty market into new territories. - **Limited-edition Collaborative Products:** Businesses are leveraging partnerships to produce limited-edition items that generate buzz and attract niche consumer interests. - **Aromatherapy in Everyday Products:** Incorporating familiar food aromas into everyday items offers a unique way to enhance consumer experiences through multisensory engagement. ### Who This Affects Most - **Cosmetics Industry:** The cosmetics industry is ripe for innovation that merges beauty with other lifestyle elements, offering consumers multifaceted product experiences. - **Food and Beverage:** Food brands are crossing over into the beauty sector, capitalizing on their iconic flavors and aromas to create innovative hybrid offerings. - **E-commerce Platforms:** E-commerce platforms present unique opportunities by offering exclusive, limited-time product drops that drive consumer interest and sales. ## Related on Trend Hunter - [Meal-Inspired Lip Balms](https://www.trendhunter.com/trends/smac-and-cheese.md) - [Pastry-Scented Lip Balms](https://www.trendhunter.com/trends/lip-softening-balm.md) - [Cheesy Macaroni-Flavored Spreads](https://www.trendhunter.com/trends/kraft-mac-cream-cheese-schmear.md) - [Co-Branded Saucy Lip Balms](https://www.trendhunter.com/trends/glass-shine-lip-balm.md) - [Celebratory Co-Branded Lip Balms](https://www.trendhunter.com/trends/funfetti-x-curology.md) - [Salad Dressing Lip Balms](https://www.trendhunter.com/trends/hidden-valley-ranch-burts-bees.md) - [Gourmand Fragrance Lip Products](https://www.trendhunter.com/trends/lanolips-original-101-ointment.md) - [Summer Dessert-Inspired Lip Balms](https://www.trendhunter.com/trends/lip-drinks.md) - [Fusional Breakfast-Inspired Macaroni Pastas](https://www.trendhunter.com/trends/everything-bagel-mac-cheese.md)