# Doggy Treat Mosaics These SM Store Ads Show Cute Canines Made from Snacks By Armida Ascano | Published 2011-03-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sm-store-ads References: [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/sm_store) & [ootba](http://www.ootba.com/) These SM Store ads by Out of the Box advertising in Delhi follow the concept of a new kind of pet care and dog food. The art direction of the ads is impeccable, with [mutt mosaics made from doggy treats](https://www.trendhunter.com/trends/influencer-dog-treat-collection). This favored store is releasing such a cute campaign to announce the release of [vegetarian dog food](https://www.trendhunter.com/trends/dog-mince-pies), following the pattern of extravagant pet humanization that has recently swept consumers worldwide. From pet apparel to pet housing, and now to particular pet diets, pet humanization reaches new heights in the SM Store ads and new line of products. Ultimately, these SM Store ads are selling more than dog food, they're selling a revolution in the way people care for their pets. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 8% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Pet Humanization:** The trend of pet humanization is driving demand for innovative products and services that cater to the needs and preferences of pets. - **Extravagant Pet Care:** Consumers are increasingly willing to spend on luxurious and unique products and experiences for their pets, creating opportunities for businesses to offer high-end pet care services and products. - **Vegetarian Pet Food:** The rise in vegetarian and plant-based diets among pet owners is creating a demand for innovative and nutritious vegetarian pet food options. ### Industries Being Reshaped - **Pet Apparel:** The pet apparel industry can capitalize on the trend of pet humanization by offering stylish and functional clothing options for pets. - **Pet Housing:** The pet housing industry has the opportunity to provide luxurious and innovative housing solutions that prioritize the comfort and well-being of pets. - **Pet Food:** The pet food industry can tap into the trend of vegetarian pet food by developing and marketing nutritious and appealing plant-based options for pets. ## Related on Trend Hunter - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [80s-Inspired Pet-Friendly Cereals](https://www.trendhunter.com/trends/the-snack-pack.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Human-Grade Pet Food Campaigns](https://www.trendhunter.com/trends/the-honest-kitchen-debuts.md) - [Dog-Themed Puzzles](https://www.trendhunter.com/trends/dogthemed-puzzle.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Hand-Decorated Dog Cookies](https://www.trendhunter.com/trends/woofkies.md)