# Patriotic Animated Campaigns Slush Brand ICEE Launched in the UK with a Humorous Animated Campaign By Grace Mahas | Published 2019-07-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/slush-brand-icee References: [fabnews.live](https://fabnews.live/slush-brand-icee-launches-in-the-uk-with-new-campaign-by-quiet-storm/) & [icee](https://www.icee.com/?sesese) Renowned American slush brand [ICEE](https://www.trendhunter.com/trends/icee-flavors) recently launched its products in the UK with a patriotic and humorous animated campaign that was created by [Quiet Storm](https://www.trendhunter.com/trends/rollingreef). The company was founded in 1950 and built its reputation for being the world's first carbonated slushie. The animation features the American flag, a bald eagle, and the Statue of Liberty to symbolize the brand's roots. Jon Howard, Planning Director at Quiet Storm said: “We were challenged with launching a brand that was the largest of its kind in the USA, but almost completely unknown to UK audiences. We, therefore, centered on ICEE’s heritage and created an all American, larger-than-life, campaign that dramatizes the taste hit that ICEE delivers.” The campaign features a voice over by American actor Andrew Anthony, who is well-known as the voice of [EA Sports](https://www.trendhunter.com/trends/nhl-27). ICEE's new bright and bold animated campaigns will run online and in cinemas. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Animated Campaigns:** Disruptive innovation opportunity: Explore the use of animated campaigns to create brand awareness and engagement. - **Patriotic Branding:** Disruptive innovation opportunity: Incorporate patriotic symbols and themes into branding strategies to evoke emotion and resonate with target audiences. - **International Market Expansion:** Disruptive innovation opportunity: Capitalize on expanding into new international markets by leveraging existing brand reputation and creating localized campaigns. ### Industries Being Reshaped - **Beverage:** Disruptive innovation opportunity: Introduce carbonated slushie beverages as a unique and refreshing alternative within the beverage industry. - **Advertising and Marketing:** Disruptive innovation opportunity: Develop innovative advertising and marketing strategies incorporating humor and animated campaigns for client brands. - **Entertainment:** Disruptive innovation opportunity: Collaborate with animation studios and production companies to create engaging and entertaining content for online and cinema platforms. ## Related on Trend Hunter - [Ghostly Adventure Refreshments](https://www.trendhunter.com/trends/icee-flavors.md) - [Icy Cartoon Movie Refreshments](https://www.trendhunter.com/trends/icee-and-smurfs.md) - [Unconventionally Categorized Drinks](https://www.trendhunter.com/trends/smirnoff-ice-drops.md) - [Japanese-Inspired Seltzer Launches](https://www.trendhunter.com/trends/unusual-your-usual-campaign.md) - [Frozen Refreshment Retailer Campaigns](https://www.trendhunter.com/trends/7eleven-slurpee-day.md) - [Cereal-Inspired Slushies](https://www.trendhunter.com/trends/froot-loops-icee.md) - [Cooling Slushie-Inspired Cereals](https://www.trendhunter.com/trends/kelloggs-icee-cereal.md) - [Co-Branded Drink Activations](https://www.trendhunter.com/trends/frozen-fruit-waters-mobile.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md)