# Space-Bound Slushie Beverages 7-Eleven is Sending Its Iconic Slurpee to Space By Laura McQuarrie | Published 2021-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/slurpee-to-space References: [prnewswire](https://www.prnewswire.com/news-releases/7-eleven-is-delivering-a-slurpee-to-space-this-summer--yes-really-301331525.html) In celebration of its 94th birthday, [7-Eleven](https://www.trendhunter.com/trends/slurpee-day-promotion) is sending its icy-cold, iconic Slurpee to space on a private space flight. To make fans part of the experience, the brand is asking fans to choose their favorite flavor and they will have the chance to win a commemorative Slurpee in Space cup that has made the trip to space and back. For its birthday month, 7-Eleven will be tallying up all the Slurpee flavors ordered by customers through the end of July via 7-Eleven Delivery in the 7-Eleven app. The most popular flavor will be the one that gets sent to space, and some of these potential choices include options like Cosmic [Coca-Cola](https://www.trendhunter.com/trends/cocacola-oreo-zero-sugar-slurpee), Galactic vitaminwater [Zero Sugar](https://www.trendhunter.com/trends/zero-sugar-oatmilk-creamer) Gutsy. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 53% | Activity: 84% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Space Tourism:** Innovative opportunities for companies to create new experiences and products related to space tourism as individuals seek to participate in space-bound experiences. - **Brand Experiences:** Companies can create unique brand experiences by engaging customers in events that captivate their interests and offer unique rewards that hold sentiment and memorabilia. - **Food Science:** Opportunities exist for food science professionals to explore new ways of preserving and transporting food, such as the Slurpee, to space, creating new markets and creating value for companies. ### Industries Being Reshaped - **Food and Beverage:** Companies can explore new ways to create iconic food products with increased shelf life and transportation capacity to cater to customers demand for fresh, locally sourced food. - **Consumer Goods:** Companies can take advantage of unique experiences offered by space tourism to offer memorabilia that has been in space, captivating customers interest in new and innovative ways. - **Tourism and Leisure:** Space tourism can offer a new frontier within leisure which companies can capitalize on by designing unique experiences to attract customers who are undoubtedly in search of new and thrilling experiences. ## Related on Trend Hunter - [Convenience Store Birthday Promotions](https://www.trendhunter.com/trends/slurpee-day-promotion.md) - [Free Summer Drink Offers](https://www.trendhunter.com/trends/free-slurpee-day.md) - [Frozen Refreshment Retailer Campaigns](https://www.trendhunter.com/trends/7eleven-slurpee-day.md) - [Celebratory Summertime Slushie Promotions](https://www.trendhunter.com/trends/brainfreeze-season.md) - [Freshly Rebranded Frozen Drinks](https://www.trendhunter.com/trends/slurpee.md) - [Digital NFT Slurpee Collectibles](https://www.trendhunter.com/trends/7-eleven.md) - [Frozen Flavor Sports Drinks](https://www.trendhunter.com/trends/replenish-slurpee-mixup-cherry-blue-raspberry.md) - [Cookie-Cola Slushies](https://www.trendhunter.com/trends/cocacola-oreo-zero-sugar-slurpee.md) - [Fruity Hibiscus Slushy Drinks](https://www.trendhunter.com/trends/vitaminwater-zero-sugar-look-slurpee.md)