# Blue Slushie-Flavored Donuts The New Blue Raspberry Slurpee Donut is Inspired by an Iconic Drink By Katherine Pendrill | Published 2016-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/slurpee-donut References: [chewboom](http://www.chewboom.com/2016/05/05/blue-raspberry-slurpee-donut-spotted-at-7-eleven/) & [fiftee.slurpee](http://fiftee.slurpee.com/) Following the release of its Wild Cherry Slurpee Donut, [7-Eleven](https://www.trendhunter.com/trends/mini-melts-usa) is releasing a new flavor for its slushie-flavored pastries. Not only does the sweet treat give fans a tasty new way to enjoy their favorite drink, but its also helps promote this year's Shark Week event on the [Discovery Channel](https://www.trendhunter.com/trends/ziggis-coffee-bad-bruce). The new [Blue Raspberry Slurpee Donut](https://www.trendhunter.com/trends/sour-patch-kids-blue-raspberry) is a deep-fried pastry topped with blue raspberry-flavored icing and blue sugar crystals. The colorful blue donuts are meant to promote Discovery's Shark Week, which kicks off on June 26th. In addition, 7-Eleven is also offering a new Sharks Stay Hot cups, Shark Straws, Slurpee Fishbowls and Shark Bite Cups. The promotion gives the chain a clever way to promote its baked goods as a tasty snack option for consumers on the go. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 25% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Slushie-flavored Pastries:** Opportunity for bakeries and pastry shops to create unique and innovative slushie-flavored pastries, tapping into the popularity of nostalgic flavors. - **Promotional Food Products:** Opportunity for food and beverage companies to collaborate with popular events or TV shows to create limited edition, themed food products for promotional purposes. - **Colorful Desserts:** Opportunity for dessert shops and cafes to offer visually appealing, colorful desserts to attract customers and enhance the overall experience. ### Who This Affects Most - **Bakery:** Opportunity for bakeries to incorporate slushie flavors into their product offerings and appeal to customers looking for unique treats. - **Food and Beverage:** Opportunity for food and beverage companies to explore collaborations with popular events or TV shows to create promotional food products. - **Dessert:** Opportunity for dessert shops and cafes to incorporate vibrant colors into their dessert options and attract customers seeking visually appealing treats. ## Related on Trend Hunter - [Slushie-Inspired Snack Cones](https://www.trendhunter.com/trends/drumstick-slurpee-cone.md) - [Blue Raspberry-Inspired Frozen Treats](https://www.trendhunter.com/trends/mini-melts-usa.md) - [Chilled Slurpee-Inspired Cookies](https://www.trendhunter.com/trends/blue-raspberry-featuring-icee-cookie.md) - [Donut-Flavored Pretzel Snacks](https://www.trendhunter.com/trends/blueberry-donut-pretzels.md) - [Slushie-Inspired Frozen Beads](https://www.trendhunter.com/trends/dippin-dots-1.md) - [Frozen Flavor Sports Drinks](https://www.trendhunter.com/trends/replenish-slurpee-mixup-cherry-blue-raspberry.md) - [Shark-Themed Donut Collections](https://www.trendhunter.com/trends/shark-assortment.md) - [Ice Cream Truck-Inspired Donuts](https://www.trendhunter.com/trends/popsicle-1.md) - [Freeze-Dried Candy Donuts](https://www.trendhunter.com/trends/poptastic-donut.md)