# Convenience Store Slurpee Promotions 7-Eleven Offers Consumers Free Small Beverages on Slurpee Day By Riley von Niessen | Published 2018-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/slurpee-day References: [teenvogue](https://www.teenvogue.com/story/7-eleven-free-slurpee-day-2018) & [7-eleven](https://www.7-eleven.com/?jhbnjksf) Consumers looking to cool off in the summer heat rejoiced in 7-Eleven's Slurpee day, which ran on July 11th from 11am until 7pm. Throughout the day, consumers had the opportunity to get a [free small Slurpee](https://www.trendhunter.com/trends/cocacola-oreo-zero-sugar-slurpee) of their choosing, with classic flavors like Wild Cherry and Blue Raspberry offered, in addition to new ones, like the Cap’n Crunch’s Crunch Berries Slurpee. With the new cereal-inspired flavor being rather unconventional, 7-Eleven's Slurpee day functions as the perfect opportunity for consumers to test out the new offering. In addition to its Slurpee day, it's reported that the convenience store also has [$1 hot dogs](https://www.trendhunter.com/trends/national-hot-dog-month) available as well, as a part of its "dog days" summer promotion. Image Credit: Tim Sloan ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 56% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Convenience Store Promotions:** Opportunity for convenience stores to attract and engage customers through creative promotions like Slurpee day. - **Unconventional Flavors:** Innovation in the food and beverage industry by offering unconventional flavors like Cap’n Crunch’s Crunch Berries Slurpee. - **Summer Promotions:** Seasonal marketing strategies for businesses to capitalize on summer themes and attract customers with offers like $1 hot dogs. ### Industries Being Reshaped - **Convenience Stores:** Convenience stores can leverage creative promotions to drive foot traffic and increase sales. - **Food and Beverage:** Opportunity for the food and beverage industry to experiment with unconventional flavors and attract adventurous consumers. - **Marketing:** Companies can use seasonal promotions to enhance brand visibility and engage potential customers. ## Related on Trend Hunter - [Convenience Store Birthday Promotions](https://www.trendhunter.com/trends/slurpee-day-promotion.md) - [Frozen Refreshment Retailer Campaigns](https://www.trendhunter.com/trends/7eleven-slurpee-day.md) - [Celebratory Summertime Slushie Promotions](https://www.trendhunter.com/trends/brainfreeze-season.md) - [Diametric Slurpee Offerings](https://www.trendhunter.com/trends/free-slurpee.md) - [Spring Beverage Menus](https://www.trendhunter.com/trends/springtime-beverage-lineup.md) - [$1 Pizza Slice Deals](https://www.trendhunter.com/trends/1-pizza-slices.md) - [Hibiscus-Infused Slushie Drinks](https://www.trendhunter.com/trends/hibiscus-lemonade-slurpee.md) - [Celebratory Convenience Market Menus](https://www.trendhunter.com/trends/new-food-items.md) - [Complimentary Frozen Drink Promotions](https://www.trendhunter.com/trends/free-skwishee-day.md)