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# Convenience Store Birthday Promotions
7-Eleven Announced an 11-Day Promotion for its 95th Birthday

By Colin Smith | Published 2022-06-10 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/slurpee-day-promotion
References: [prnewswire](https://www.prnewswire.com/news-releases/save-the-date-slurpee-day-is-back-with-bigger-and-better-than-ever-festivities-for-7-elevens-95th-birthday-301564236.html)

![Convenience Store Birthday Promotions](https://cdn.trendhunterstatic.com/thumbs/480/slurpee-day-promotion.jpeg)

[7-Eleven](https://www.trendhunter.com/trends/free-slurpee-day) announced its largest-ever Slurpee Day promotion in honor of the convenience store's 95th birthday. The company turns 95 on July 11th, 2022, but the promotion begins for customers on July 1st.

As part of this 11-day-long Slurpee Day promotion, 7Rewards and Speedy Rewards members will be eligible to receive a number of rewards. These rewards include one absolutely free small Slurpee between the 1st and 11th, or one free small Slurpee on the 11th only through [7NOW](https://www.trendhunter.com/trends/brainfreeze-season) delivery.

On top of the free Slurpee drink, customers will be able to enjoy $1 deals on the in-store, hot grilled items such as mini tacos and pizzas. To continue the celebrations, 7-Eleven is also launching a new mystery Slurpee flavor as well as an exclusive Slurpee Day cup that customers can collect and enjoy.

Image Credit: 7-Eleven

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 21% | Activity: 46% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### What Makes This Trend Stand Out

- **Convenience Store Promotions:** Opportunity to create similar promotions for other convenience stores.
- **Free Product Promotions:** Opportunity to offer free products to customers as a marketing strategy.
- **Mystery Flavor Launches:** Opportunity to create mystery product launches for various industries.

### Sectors Adopting This

- **Convenience Stores:** Opportunity for convenience stores to create similar birthday promotions to attract customers.
- **Food and Beverage:** Opportunity for food and beverage industries to offer free product promotions to increase sales and customer loyalty.
- **Marketing:** Opportunity for marketers to work with businesses in various industries to create unique and engaging promotions like the mystery Slurpee flavor launch.

## Related on Trend Hunter

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- [Frozen Refreshment Retailer Campaigns](https://www.trendhunter.com/trends/7eleven-slurpee-day.md)
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- [Celebratory Convenience Market Menus](https://www.trendhunter.com/trends/new-food-items.md)
- [Convenience Store Pizza Promotions](https://www.trendhunter.com/trends/7eleven-pizza-promotions.md)
- [Frozen Convenience Store Pizzas](https://www.trendhunter.com/trends/national-pizza-party-days.md)
- [Festive Convenient Store Offerings](https://www.trendhunter.com/trends/food-beverages.md)
