# Sound Wave Slushy Cups These 3D-Printed Slurpee Cups are Designed Using Sound from Radio Spot Ads By Cadhla Gray | Published 2015-11-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/slurpee-cup References: [adweek](http://www.adweek.com/adfreak/how-slurpee-made-real-3-d-cups-soundwaves-its-radio-ads-168090) & [lbbonline](http://lbbonline.com/news/how-slurpee-turned-sound-waves-in-to-cups-using-3d-printing/) In Australia, [7-Eleven](https://www.trendhunter.com/trends/7-eleven) has Bring Your Own Slurpee Cup Day, which allows people to bring in cups and containers of any kind to fill up with slushies for the same price as a normal-sized cup. This results in many creative containers ranging from buckets to teapots to shoes. This year, Leo Burnett Melbourne made [3D-printed Slurpee cups](https://www.trendhunter.com/trends/loop-concept) based on the sound waves from the product's own radio spots. The circumference of the cups was made by the voice over sound waves, while the height and shapes were made from the sound effects. Touting themselves as the first ever cups made of sounds, the Slurpee Sound Cups act as a great marketing strategy for the drink itself, the 7-Eleven stores as well as the Bring Your Own Cup Day promotion. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 43% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **3d-printing Personalization:** Leverage sound or other data to customize 3D-printed products and create unique experiences. - **Innovative Promotions:** Explore new and creative promotional campaigns to enhance brand awareness and customer engagement. - **Sound-based Design:** Incorporate sound data into product design and manufacturing processes to create unique and memorable products. ### Sectors Adopting This - **Marketing and Advertising:** Use innovative marketing strategies to enhance brand awareness and customer engagement, such as 3D-printed sound wave Slurpee cups. - **Food and Beverage:** Create unique and memorable product experiences through innovative and customizable designs, such as 3D-printed Slurpee cups made with sound waves. - **Manufacturing:** Integrate sound data into product design and manufacturing processes to create personalized and unique products, such as 3D-printed Slurpee cups based on sound waves. ## Related on Trend Hunter - [Custom Wave-Like Vodka Bottles](https://www.trendhunter.com/trends/ardagh.md) - [Digital NFT Slurpee Collectibles](https://www.trendhunter.com/trends/7-eleven.md) - [Frozen Refreshment Retailer Campaigns](https://www.trendhunter.com/trends/7eleven-slurpee-day.md) - [Freshly Rebranded Frozen Drinks](https://www.trendhunter.com/trends/slurpee.md) - [QSR Color-Shift Cups](https://www.trendhunter.com/trends/colorchanging-cold-cups.md) - [Sensor-Guided Tea Cups](https://www.trendhunter.com/trends/soundsip.md) - [Beverage-Aesthetic Playful Jewelry](https://www.trendhunter.com/trends/slush-ring.md) - [Slushie-Inspired Snack Cones](https://www.trendhunter.com/trends/drumstick-slurpee-cone.md) - [Celebratory Summertime Slushie Promotions](https://www.trendhunter.com/trends/brainfreeze-season.md)