# Co-Branded Breakfast Pastries Kellogg's is Now Selling Slurpee Birthday Pop-Tarts at 7-Eleven By Katherine Pendrill | Published 2016-10-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/slurpee-birthday-poptarts References: [chewboom](http://www.chewboom.com/2016/09/29/kelloggs-just-dropped-slurpee-birthday-pop-tarts/) & [prnewswire](http://www.prnewswire.com/news-releases/pop-tarts-toast-slurpee-drinks-50-years-of-frozen-fun-300335878.html) To celebrate the 50th anniversary of the [Slurpee](https://www.trendhunter.com/trends/7eleven-slurpee-day), 7-Eleven is teaming up with [Kellogg's](https://www.trendhunter.com/trends/kelloggs-icee-cereal) to launch a line of limited-edition Slurpee Birthday Pop-Tarts. Available in iconic flavors such as Frosted Strawberry and Frosted Blueberry, the sugary-sweet [toaster pastries](https://www.trendhunter.com/trends/poptarts-protein) gives consumers a whole new way to enjoy their favorite frozen beverage. The Slurpee Birthday Pop-Tarts are an exclusive product available as part of 7-Eleven's 'Crazy Good' promotion. The Pop-Tarts are branded with the images of various Crazy Good characters and feature a special birthday message inside each package. As an added bonus, customers will also be able to play the Crazy Good Slurpee 50 Game, which gives them an opportunity to win a $50 7-Eleven gift card. As Gavin Bowyer of Kellogg's explains, "Fifty years is a milestone for any brand, and the entire Kellogg's team encourages all Americans to join the celebration with Slurpee drinks and Pop-Tarts." ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 13% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Co-branded Products:** Opportunity for brands to collaborate and create unique products that combine their respective strengths and customer bases. - **Limited-edition Products:** Creating exclusive, limited-edition products to commemorate special occasions and anniversaries has the potential to generate excitement and attract new customers. - **Gamification in Promotions:** Incorporating gamification elements into promotional campaigns can increase engagement and encourage customer participation. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore opportunities to collaborate with other brands and create unique, co-branded products that appeal to a wider customer base. - **Retail:** Retailers can leverage limited-edition products and exclusive promotions to drive foot traffic and increase sales, especially during special occasions or anniversaries. - **Marketing and Advertising:** Marketing and advertising agencies can incorporate gamification elements into promotional campaigns to create interactive experiences that capture consumers' attention and encourage participation. ## Related on Trend Hunter - [Collaboration Breakfast Pastry Donuts](https://www.trendhunter.com/trends/krispy-kreme-x-poptarts.md) - [Frozen Toaster Pastry Treats](https://www.trendhunter.com/trends/poptarts-and-chain.md) - [Breakfast Pastry Cookies](https://www.trendhunter.com/trends/chip-city-cookies-and-kellanova.md) - [Toaster Pastry Bundt Cakes](https://www.trendhunter.com/trends/frosted-strawberry-poptarts.md) - [Collaborative Breakfast Cookies](https://www.trendhunter.com/trends/strawberry-pop-tarts-cookie.md) - [Oversized Party-Ready Pastries](https://www.trendhunter.com/trends/poptarts-party-pastry.md) - [Breakfast Pastry Snack Expansions](https://www.trendhunter.com/trends/poptarts-bites-frosted-confetti-cake.md) - [Frozen Toaster Pastry Sandwiches](https://www.trendhunter.com/trends/poptart-ice-cream-sandwiches.md) - [Chocolate-Filled Breakfast Pastries](https://www.trendhunter.com/trends/pop-tarts-1.md)