# Electrified Gull-Winged Rides (UPDATE) The Mercedes-Benz SLS AMG E-Cell Makes Its Detroit Debut By Michael Hines | Published 2011-01-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/sls-amg-e-cell References: [ecofriend.org](http://www.ecofriend.org/entry/mercedes-benz-unveils-sls-amg-e-cell-electric-vehicle-at-detroit/) & [autoblog](http://www.autoblog.com/2011/01/10/mercedes-benz-sls-amg-e-cell-detroit-2011/) The [Mercedes-Benz](https://www.trendhunter.com/trends/eq-technology-suv) SLS AMG E-Cell made its public appearance recently at the 2011 Detroit Auto Show. Even though the [electric sportscar](https://www.trendhunter.com/trends/r32ev-concept-model) isn't expected to hit the streets until 2015, that didn't stop Mercedes-Benz from giving drivers a sneak peek at what's to come. The SLS AMG E-Cell thoroughly shames all other [electric cars](https://www.trendhunter.com/trends/ev-9-gt) with its 525 horsepower electric engine, enabling the car to go from 0-60 in 3.7 seconds with a top speed of 130 mph. Mercedes-Benz's new ride should help appeal to people put off by the image of EVs as slow and boring. 2015 can't come quick enough. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 23% | Activity: 43% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Electric Sportscars:** The rise of electric sportscars like the Mercedes-Benz SLS AMG E-Cell showcase an opportunity for disruptive innovation in the automotive industry by challenging the perception of EVs as slow and boring. - **High-power Electric Engines:** The development of high-power electric engines, such as the 525 horsepower engine in the SLS AMG E-Cell, presents a disruptive innovation opportunity for electric vehicles to compete with gasoline-powered cars in terms of speed and performance. - **Anticipated Release Dates:** The shift towards announcing and showcasing electric vehicles like the SLS AMG E-Cell well ahead of their release dates creates a disruptive innovation opportunity to generate anticipation and build excitement in the automotive industry. ### Where This Applies - **Automotive:** The automotive industry has the opportunity to embrace disruptive innovation by further investing in electric sportscars and high-power electric engines to meet the growing demand for faster and more exciting EVs. - **Electric Vehicle Manufacturing:** The development and production of electric vehicles with high-power electric engines, such as the SLS AMG E-Cell, presents a disruptive innovation opportunity for the electric vehicle manufacturing industry to expand its offerings and attract new customers. - **Automotive Marketing and Advertising:** The introduction of electric sportscars like the SLS AMG E-Cell provides a disruptive innovation opportunity for the automotive marketing and advertising industry to promote the excitement and performance capabilities of EVs, challenging traditional perceptions. ## Related on Trend Hunter - [Iconic Entirely Electric Autos](https://www.trendhunter.com/trends/eq-technology-suv.md) - [Premium Electric Station Wagons](https://www.trendhunter.com/trends/mercedes-benz-g580.md) - [Distinguished Digitally-Focused EVs](https://www.trendhunter.com/trends/mercedesmaybach-eqs-suv.md) - [Luxe Long-Range Electric Sedans](https://www.trendhunter.com/trends/mercedes-eqs.md) - [Ultra-Futuristic Modern Cars](https://www.trendhunter.com/trends/mercedesbenz-vision-oneeleven.md) - [Powerful Soft-Top Convertibles](https://www.trendhunter.com/trends/mercedesamg-2022-sl.md) - [Solar-Powered Sedan Concepts](https://www.trendhunter.com/trends/vision-eqxx.md) - [Tech-Packed Electric SUVs](https://www.trendhunter.com/trends/mercedesbenz-eqe.md) - [Performance-Focused Plug-In Hybrid Autos](https://www.trendhunter.com/trends/mercedesbenz-canada1.md)