# Sand-Toned Supercars The 2010 Mercedes-Benz SLS AMG Desert Gold By Bianca | Published 2009-12-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/sls-amg-desert-gold References: [luxist.de](http://www.luxist.de/luxist/2009/12/14/amg-desert-gold/http://www.luxist.de/luxist/2009/12/14/amg-desert-gold/) & [dubdaily](http://www.dubdaily.com/?p=18001) The gullwing 2010 [Mercedes-Benz](https://www.trendhunter.com/trends/gt-black-series) SLS AMG Desert Gold was just revealed at the Dubai International Motor Show and my how opulent it is. "Like the standard SLS AMG, the Desert Gold is powered by a 6.3-liter V8 engine that produces 563 hp. It enables the car to accelerate from 0-62 mph in 3.8 seconds, before hitting a top speed of 197 mph," DubDaily says of the SLS AMG Desert Gold. Although I wouldn't want to tear through any sand dunes in this [supercar](https://www.trendhunter.com/trends/2027-bentley-continental-gt-supersports), the SLS in AMG Desert Gold paint would camouflage quite well -- it would be the perfect Bond car for a flick filmed in this part of the world. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 72% | Activity: 98% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Opulent Supercars:** Design and manufacture ultra-luxurious supercars with unique and lavish features to cater to wealthy car enthusiasts. - **Desert-themed Automotive Design:** Incorporate desert-inspired elements and paint schemes into car designs for an exotic and rugged aesthetic appeal. - **Regional Influences in Automotive Marketing:** Leverage the cultural and geographical characteristics of specific regions to create marketing campaigns that resonate with the local audience. ### Who This Affects Most - **Luxury Automobiles:** Develop and produce high-end, exclusive automobiles for affluent customers who seek the ultimate in luxury and performance. - **Automotive Design:** Explore innovative and themed car designs that incorporate unique paint schemes and inspired features to attract a wider range of customers. - **Film and Entertainment:** Collaborate with filmmakers to create custom supercars with unique aesthetics to serve as vehicles for iconic movie characters. ## Related on Trend Hunter - [Dazzling Rose-Hued SUVs](https://www.trendhunter.com/trends/mercedes-gclass-stronger-than-diamonds-edition.md) - [Monochromatic Diamond-Like Luxury SUVs](https://www.trendhunter.com/trends/brabus-800-xlp-superwhite.md) - [Opulent Extreme Environment SUVs](https://www.trendhunter.com/trends/brabus-xl-800-cabrio-gwagen.md) - [Powerful Soft-Top Convertibles](https://www.trendhunter.com/trends/mercedesamg-2022-sl.md) - [L.A. Basketball-Themed G-Wagons](https://www.trendhunter.com/trends/mansory.md) - [Masterfully Modified SUVs](https://www.trendhunter.com/trends/modified-suv.md) - [Track-Ready Sports Cars](https://www.trendhunter.com/trends/gt-black-series.md) - [Ultra-Futuristic Modern Cars](https://www.trendhunter.com/trends/mercedesbenz-vision-oneeleven.md) - [F1-Inspired SUV Models](https://www.trendhunter.com/trends/aston-martin-dbx707-amr24-edition.md)