# Playful Alcohol-Infused Gelatin Shots SLRRRP Shots Has Seen Sales Triple Since 2018 Launch By Niko Pajkovic | Published 2021-09-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/slrrrp-shots References: [bevnet](https://www.bevnet.com/spirits/2021/slrrrp-shots-alcohol-infused-gelatin-shots-see-sales-triple-since-launch) & [slrrrp](https://www.slrrrp.com/) American beverage brand [SLRRRP Shots](https://www.trendhunter.com/trends/cinnamon-whiskey-geltain-shot) has disrupted the alcohol industry with its offerings of premade alcohol-infused gelatin shots. Since launching in 2018, the company has tripled its year-over-year sales, highlighting exceptional growth in a niche market segment. Pioneering a new category -- i.e. [ready-to-drink gelatin shots](https://www.trendhunter.com/trends/readytodrink-classic-cocktails) -- has proven to be a successful venture for the exciting startup, which is constantly seeking out new ways to innovate in this self-created space. Following its first two years of success, the brand introduced 'Slrrrp Shots Minis,' which drove 300% growth for the company in 2021 versus 2020. Now 'Slrrrp Shots Minis' has become one of SLRRP Shots signature products. The playful shots are made from [100% plant-based gelatin](https://www.trendhunter.com/trends/gelee) and contain lower alcohol content than the brand's original products. In addition, they are offered in a variety of fun flavors such as 'Blue Raspberry Smash' and 'Pineapple Pandamonium'. Image Credit: SLRRRP Shots ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 67% | Activity: 92% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Alcohol-infused Gelatin Shots:** SLRRRP Shots has disrupted the alcohol industry with its premade alcohol-infused gelatin shots, opening up the market for other innovative products like these. - **Ready-to-drink Beverages:** As a pioneer in the ready-to-drink gelatin shots market, SLRRRP Shots has shown that consumers are looking for unique and convenient drinking experiences, creating opportunities for other innovators in this space. - **Plant-based Alcoholic Beverages:** SLRRRP Shots' 100% plant-based gelatin shots have tapped into the growing demand for plant-based options, and other disruptors in the alcoholic beverage industry can take advantage of this trend. ### Where This Applies - **Alcoholic Beverage Industry:** SLRRRP Shots' success has shown that there is room for innovation and disruption in the alcoholic beverage industry, especially in niche market segments like ready-to-drink gelatin shots. - **Convenience Food and Beverage Industry:** The popularity of SLRRRP Shots' premade gelatin shots highlights the desire for convenient and unique drinking experiences, creating opportunities for other disruptors in the convenience food and beverage industry. - **Plant-based Food and Beverage Industry:** The introduction of plant-based gelatin shots by SLRRRP Shots has opened up new opportunities for innovation in the plant-based food and beverage industry, especially in the alcoholic beverage space. ## Related on Trend Hunter - [Cinnamon Whiskey Jello Shots](https://www.trendhunter.com/trends/cinnamon-whiskey-geltain-shot.md) - [Unconventional RTD Cocktails](https://www.trendhunter.com/trends/unconventional-rtd-cocktails.md) - [Edible Cocktail Shots](https://www.trendhunter.com/trends/cocktail-shots1.md) - [Sophisticated Jello Shots](https://www.trendhunter.com/trends/solid-wiggles.md) - [Culturally Inspired Canned Cocktails](https://www.trendhunter.com/trends/phreshly.md) - [Pouch-Packaged Vodka Shots](https://www.trendhunter.com/trends/slim-shooters.md) - [Dirty Martini Jelly Shots](https://www.trendhunter.com/trends/cocktail-jellies.md) - [Quirky Shots Menus](https://www.trendhunter.com/trends/portal-cocktails.md) - [Flavor-Packed RTD Cocktails](https://www.trendhunter.com/trends/big-sipz-1.md)