# Slow-Motion Ketchup Races Heinz's Slowmaster 57 Lets Fans Test the Slowness of Thick Ketchup By Laura McQuarrie | Published 2023-11-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/slowmaster-57 References: [newswav](https://newswav.com/article/slow-and-saucy-heinz-unveils-the-slowmaster-57-the-world-s-first-ketchup-ra-A2311_axAS06) & [kraftheinzcompany](http://www.kraftheinzcompany.com)  The quantifier machine that [Heinz](https://www.trendhunter.com/trends/run-on-heinz) to evaluate the thickness and consistency of every batch of its ketchup inspired the Slowmaster 57, the world's first [ketchup racetrack](https://www.trendhunter.com/trends/national-games-campaign). This specially designed miniature model gives any ketchup lover the power to see the brand's thickness and slowness in action. Thanks to a uniquely designed ramp with a gradient of 45 degrees over a 20-centimeter track, the race is one that encourages patience as the slow-flowing condiment inches along at "not more than 0.028 miles per hour, which is the maximum speed allowed for authentic Heinz Ketchup." Fans can assemble their own Slowmaster 57 ramps with a limited-edition available through selecct e-commerce platforms and [specialized gaming cafés](https://www.trendhunter.com/trends/heinz-kirby-ketchup). ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 35% | Activity: 51% | Freshness: 19% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Slow-motion Ketchup Racing:** The Slowmaster 57 introduces a new trend of slow-motion ketchup races, allowing fans to experience the thickness and slowness of Heinz Ketchup in action. - **Quantifier Machine-inspired Innovations:** Heinz's quantifier machine inspires a trend of innovative products like the Slowmaster 57 that use unique designs to showcase the thickness and consistency of various consumer goods. - **Limited-edition Collectibles:** The availability of limited-edition Slowmaster 57 ramps through select e-commerce platforms and specialized gaming cafés sparks a trend in collectible merchandise for ketchup enthusiasts. ### Sectors Adopting This - **Condiments:** The Slowmaster 57 introduces a new way for condiment brands to showcase the thickness, consistency, and uniqueness of their products through interactive experiences. - **Food and Beverage Packaging:** Heinz's quantifier machine and the Slowmaster 57 open up opportunities for packaging companies to create innovative designs that highlight the slow-flowing properties of various food and beverage products. - **Gaming and Entertainment:** The introduction of limited-edition Slowmaster 57 ramps in specialized gaming cafés creates a new niche in the gaming and entertainment industry, catering to ketchup enthusiasts looking for unique and collectible experiences. ## Related on Trend Hunter - [Runner-Targeted Ketchup Campaigns](https://www.trendhunter.com/trends/run-on-heinz.md) - [Exclusive Ketchup Kegs](https://www.trendhunter.com/trends/heinz-kegchup.md) - [Customizable Sauce Dispensers](https://www.trendhunter.com/trends/kraft-heinz-1.md) - [Chilled Ketchup Bottles](https://www.trendhunter.com/trends/cold-ketchup.md) - [Ketchup Dispenser Billboards](https://www.trendhunter.com/trends/smack-for-heinz.md) - [Color-Matching Ketchup Labels](https://www.trendhunter.com/trends/color-of-heinz.md) - [Dual-Ended Ketchup Bottles](https://www.trendhunter.com/trends/heinz-ketchup-down.md) - [Imaginative Condiment Campaigns](https://www.trendhunter.com/trends/you-can-already-taste-it.md) - [Exclusive Hybrid Sauces](https://www.trendhunter.com/trends/every-sauce.md)