# Elderly Express Lanes K-citymarket's Slow-Track Checkout Lane is Designed for Slower Shoppers By Michael Hines | Published 2011-11-15 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/slow-track-checkout-lane References: [springwise](http://www.springwise.com/retail/at-finnish-grocery-stores-slow-checkout-lane-elderly-disabled/) & [k-citymarket.fi](http://www.k-citymarket.fi/) Finnish grocery chain K-citymarket has recently debuted a slow-track checkout lane designed for use primarily by the [elderly and disabled](https://www.trendhunter.com/trends/carolines-carts). The new checkout lane is designed to help slow things down in the [supermarket](https://www.trendhunter.com/trends/quiet-hour-initiative), an environment notorious for its fast-paced atmosphere. Checkers at the slow-track checkout lanes are there to help customers in any capacity. This can include loading a customer's groceries onto the conveyor belt, helping them make a payment or just engaging in relaxing small talk. Since the lane is branded "slow" there is no need to worry about a gaggle of impatient customers sounding off when the line speed grows slow. Perhaps the best feature of the new slow-track checkout lane is its included armchair letting customers relax while they wait in line. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 6% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Seniors](https://www.trendhunter.com/seniors) ## Key Themes ### Why This Trend Is Growing - **Elderly-friendly Checkout:** Creating checkout lanes specifically tailored to the needs of elderly and disabled customers, focusing on personalized assistance and a relaxed pace. - **Inclusive Retail:** Designing retail environments that cater to different demographics, such as the elderly and disabled, by offering specialized services and amenities. - **Human-centered Shopping:** Emphasizing human interaction and customer service in the retail experience, going beyond efficiency to prioritize comfort and personalized attention for all shoppers. ### Industries Being Reshaped - **Supermarkets:** Supermarkets can adopt the concept of slow-track checkout lanes to cater to elderly and disabled customers, providing a more inclusive and comfortable shopping experience. - **Retail:** Retailers across different sectors can learn from the slow-track checkout concept to create inclusive and personalized experiences for customers of all ages and abilities. - **Customer Service:** The concept of personalized assistance and relaxing small talk can be implemented in various industries to enhance customer service and create a more enjoyable experience for all. ## Related on Trend Hunter - [Grocery Store Accessibility Models](https://www.trendhunter.com/trends/selfservice-checkouts.md) - [Checkout-Free Concession Lanes](https://www.trendhunter.com/trends/zippin-lane.md) - [Low-Noise Grocery Shopping Experiences](https://www.trendhunter.com/trends/sensoryfriendly-shopping-hours.md) - [Accessible Self-Checkouts](https://www.trendhunter.com/trends/accessible-selfcheckout.md) - [Convenience Store Self-Checkouts](https://www.trendhunter.com/trends/smart-checkout-technology.md) - [Elderly Customer-Reserved Retail Zones](https://www.trendhunter.com/trends/exclusive-service-zones.md) - [Senior-Friendly E-Commerce Modes](https://www.trendhunter.com/trends/elderly-mode.md) - [Ultra-Speedy Self-Checkout Systems](https://www.trendhunter.com/trends/ecrs-quickcheck.md) - [AI Checkout Kiosks](https://www.trendhunter.com/trends/self-checkout-lines.md)