# Tailored Comfortably Cushioned Sneakers Under Armour Launches a New Flow Synchronicity Sneaker By Amy Duong | Published 2022-06-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/slow-synchronicity References: [hypebeast](https://hypebeast.com/2022/6/under-armour-flow-synchronicity) & [underarmour](https://www.underarmour.co.uk/en-gb/?cid=PS_DG_UK_161_A2FKUCHXYR_under+armour_p53628723517&gclid=Cj0KCQjw-pCVBhCFARIsAGMxhAcOBqgB656qe-ygsX7XY5U8CAKVO_YW614O6lu6tqQoAPHAlvsNAMYaAr4ZEALw_wcB&gclsrc=aw.ds) [Under Armour](https://www.trendhunter.com/trends/selection-of-versatile-shoes) introduces it's brand new running shoe entitled the [Flow](https://www.trendhunter.com/trends/modos-flow) Synchronicity sneaker model, which is a traditional silhouette that spotlights performance above all else. It stems from the focus on support and fit, made to specifically fit the shape of a woman's foot. It supports the heel section and the arch, which is notably where women's feet tend to differ from the natural shape of a man's foot. It has technical details including a flexible upper made using micro-knot materials. It also has a heel-to-toe design that conforms to the foot to ensure that it is made to provide cushioning under the base. It has [lightweight materials](https://www.trendhunter.com/trends/floatzig-2-running-shoes) including the brand's Flow technology and traction at the base. Image Credit: Under Armour ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 74% | Activity: 62% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Tailored Sneakers for Women:** Opportunity for brands to create specifically designed sneakers with tailored fits and support for women's feet. - **Micro-knot Materials:** Innovative material technology for footwear and apparel design, presenting opportunities for enhanced fit and comfort. - **Flow Technology:** Advancements in footwear cushioning technology, presenting opportunities for improved performance and comfort in athletic footwear. ### Where This Applies - **Athletic Footwear:** Opportunity for athletic footwear brands to invest in designing and producing tailored sneakers for women with advanced cushioning and material technology. - **Materials Science:** Opportunity for the development of new materials using micro-knot technology, with potential applications in footwear, apparel and beyond. - **Sport Technology:** Opportunity for technology companies to partner with athletic footwear brands to create advanced cushioning technology, such as Under Armour's Flow technology, for improved performance and comfort in athletic footwear. ## Related on Trend Hunter - [Functional Everyday Footwear](https://www.trendhunter.com/trends/selection-of-versatile-shoes.md) - [Next-Gen Athletic Shoes](https://www.trendhunter.com/trends/ua-echo.md) - [Cloud-Like Engineered Upper Sneakers](https://www.trendhunter.com/trends/asics-gelnimbus-28.md) - [Movement-Focused Womens Footwear](https://www.trendhunter.com/trends/fitflop.md) - [High Energy Return Runners](https://www.trendhunter.com/trends/floatzig-1-womens-running-shoes.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Urban Cushioning Sneakers](https://www.trendhunter.com/trends/gelquantum-kinetic-sp.md) - [Progressive Timeless Running Shoes](https://www.trendhunter.com/trends/fresh-foam-x-1080v14.md) - [Soft Visual Delicate Sneakers](https://www.trendhunter.com/trends/flexion-sneaker.md)