# Ultra-Flavorful Ready-To-Drink Cocktail Ranges The Cooper Spirits Co. Expands Its Slow & Low Range By Kalin Ned | Published 2025-09-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/slow-low1 References: [bevnet](https://www.bevnet.com/pr/2025/09/17/slow--low-expands-iconic-portfolio-with-new-cherry--maple-expressions)  The [Cooper Spirits Co.](https://www.trendhunter.com/trends/cooper-street-snacks) has announced an extension to its Slow & Low [ready-to-drink cocktail](https://www.trendhunter.com/trends/readytodrink-classic-cocktails) range with the introduction of two new variants — the Cherry Old-Fashioned and the Maple Old-Fashioned. These products are the result of collaborations with established ingredient specialists, which ensures authenticity. [Luxardo](https://www.trendhunter.com/trends/aromatic-infused-cocktail-bitters) provided its cherry liqueur, and Crown Maple delivered the organic maple syrup. The Cooper Spirits Co.'s emphasizes a commitment to balancing convenience with craft quality, utilizing what it describes as high-proof spirits and authentic ingredients to replicate a bartender-made experience. The new Slow & Low expressions join an existing portfolio that has received industry recognition, including medals from the San Francisco World Spirits Competition. The products will be available in multiple formats, including 750-milliliter bottles and smaller canned options. Image Credit: The Cooper Spirits Co. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 61% | Activity: 64% | Freshness: 49% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Craft-inspired RTD Cocktails:** Ready-to-drink cocktails that maintain the artisanal quality of handcrafted beverages are gaining traction, appealing to consumers who value convenience without sacrificing flavor integrity. - **Collaborative Ingredient Sourcing:** Collaborations with specialized ingredient producers are driving product differentiation in the beverage market, offering a path to authentic and unique flavor profiles that stand out on shelves. - **Bar-quality At-home Experience:** Consumers increasingly seek the premium, bartender-level cocktail experience at home, driving demand for high-proof spirits and authentic flavor enhancers in ready-to-drink formats. ### Where This Applies - **Ready-to-drink Beverage Industry:** The ready-to-drink sector is rapidly evolving with innovative premium offerings that blur the line between convenience and custom-crafted, appealing to a sophisticated consumer base. - **Premium Spirits Industry:** High-proof and high-quality spirits are a burgeoning focus within the premium market, where there is a growing demand for products that deliver a luxurious drinking experience without the need for a bartender. - **Artisanal Ingredient Market:** The artisanal ingredient market is expanding as partnerships with experts in specific flavors become a key strategy for brands aiming to enhance product authenticity and consumer trust. ## Related on Trend Hunter - [Ready-To-Pour Premium Cocktails](https://www.trendhunter.com/trends/brownforman.md) - [Collaborative Premium Cocktail Lines](https://www.trendhunter.com/trends/premium-cocktails.md) - [Ready-To-Pour Midwest Cocktails](https://www.trendhunter.com/trends/pour-ready-premium-cocktails.md) - [Cherry Cola Whiskey Refreshments](https://www.trendhunter.com/trends/jack-daniels-cocacola-cherry.md) - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md) - [RTD Spring-Ready Cocktails](https://www.trendhunter.com/trends/jim-beam-kentucky-coolers.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/death-co.md) - [Expertly Mixed Spirit Cocktails](https://www.trendhunter.com/trends/horse-neck-kentucky-bourbon.md) - [Daytime Bourbon Cocktails](https://www.trendhunter.com/trends/ready-to-drink-bourbon-cocktail.md)