# Slightly Sweetened Canned Cocktails Cooper Spirits' Slow & Low Rock & Rye Contains Raw Honey By Katherine Pendrill | Published 2017-09-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/slow-low References: [drinkslowandlow](http://www.drinkslowandlow.com/can) & [facebook](https://www.facebook.com/drinkslowandlow) In an effort to make Rock and Rye a more accessible, on-the-go cocktail, [Cooper Spirits](https://www.trendhunter.com/trends/lidl-cooper-cake) has created a [canned version of the iconic drink](https://www.trendhunter.com/trends/hard-rock-cocktails) called Slow & Low. The Slow & Low Rock & Rye canned cocktail by Cooper Spirits is a modern take the century-old combination of pairing rye whiskey with rock candy. To update the cocktail for the contemporary consumer, Cooper Spirits' version is made with aged rye whiskey, air-dried naval oranges from Florida, 100 percent raw honey from Western Pennsylvania, angostura bitters and a dash of rock candy. In addition to the extra sweetness from the dose of honey, Slow & Low also comes in a millennial-friendly 100ml can. This makes the cocktail easy to transport to parties and events with no need for mixing. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 33% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Canned Cocktails:** The rise of canned cocktails presents an opportunity for brands to create convenient and ready-to-drink alcoholic beverages. - **Craft Cocktails:** Crafting unique and high-quality cocktails using premium ingredients can differentiate brands in the crowded beverage market. - **Convenient Packaging:** Innovative packaging solutions, such as small cans, offer convenience and portability for consumers on-the-go. ### Where This Applies - **Alcoholic Beverages:** The alcoholic beverages industry can embrace canned cocktails as a way to attract younger consumers seeking ready-to-drink options. - **Craft Distilleries:** Craft distilleries have an opportunity to create unique canned cocktails that showcase their expertise and brand identity. - **Event Planning:** Event planning industry can benefit from the convenience of canned cocktails as a portable and hassle-free beverage option. ## Related on Trend Hunter - [Honey-Infused Rye Whiskey Cocktails](https://www.trendhunter.com/trends/rye-whiskey-cocktail.md) - [Full-Strength RTD Whiskey Cocktails](https://www.trendhunter.com/trends/rod-hammers-slo-stills.md) - [Canned Exclusive Manhattans](https://www.trendhunter.com/trends/on-the-rocks-premium-cocktails.md) - [Ready-to-Sip Sparkling Cocktails](https://www.trendhunter.com/trends/on-the-rocks-cans.md) - [Honey-Infused Canned Cocktails](https://www.trendhunter.com/trends/gin-lemon-cocktail.md) - [Ready-to-Pour Whiskey Sours](https://www.trendhunter.com/trends/spiced-pear-whiskey-sour.md) - [RTD Whiskey Sours](https://www.trendhunter.com/trends/rtd-whiskey-sour.md) - [Non-Alcoholic Canned Cocktails](https://www.trendhunter.com/trends/nonalcoholic-canned-cocktail.md) - [Classic Canned Whiskey Cocktails](https://www.trendhunter.com/trends/daniels-canned-cocktails.md)