# Australian Slow Fashion Collections ROWIE Focuses on Comfort and Craftsmanship for Its Offerings By Kalin Ned | Published 2018-07-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/slow-fashion-collection References: [rowiethelabel](https://rowiethelabel.com/campaigns/voyager/) & [instagram](https://www.instagram.com/rowiethelabel/?utm_source=The+Daily+Good&utm_campaign=7eb085db89-EMAIL_CAMPAIGN_2018_04_26_COPY_01&utm_medium=email&utm_term=0_cfbed2f865-7eb085db89-145553441) ROWIE is a label based in Byron Bay, Australia that offers playful and exquisite [slow fashion collections](https://www.trendhunter.com/trends/kzk-studio) that provide the wearer with a versatile and adaptive style. Founded by Rowie Moore, who is “completely self-taught," the contemporary label is a passion project that boasts small-batch production, [artisanal craftsmanship](https://www.trendhunter.com/trends/vero-25), [eco-conscious practices](https://www.trendhunter.com/trends/regeneration-nation) and elegant silhouettes. The clothing is made in collaboration with artisans that are working at a local factory in Mullumbimby. From manufacturing to shipping, ROWIE strives to be a leading example in the industry’s move to sustainability. Each item from the Aussie label’s slow fashion collection is shipped to the consumer in a comPOST pack. This is a bag that can be fully recycled at-home – from placing it in your food scrap or green waste bin to burying it in your worm farm. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 59% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Slow Fashion:** Disruptive innovation opportunity: Explore sustainable manufacturing and eco-conscious practices to meet the growing demand for slow fashion. - **Artisanal Craftsmanship:** Disruptive innovation opportunity: Embrace traditional craftsmanship techniques and collaborate with local artisans to create unique and high-quality fashion offerings. - **Eco-conscious Packaging:** Disruptive innovation opportunity: Develop innovative packaging solutions like comPOST packs that are fully recyclable and align with eco-friendly brand values. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Integrate sustainable practices, focus on small-batch production, and collaborate with local artisans to create slow fashion collections that cater to conscious consumers. - **Manufacturing:** Disruptive innovation opportunity: Implement sustainable manufacturing practices and invest in technology that reduces environmental impact while maintaining high-quality craftsmanship. - **Packaging:** Disruptive innovation opportunity: Develop eco-friendly packaging materials and solutions that align with the growing demand for sustainable packaging in various industries. ## Related on Trend Hunter - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md) - [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md) - [Responsibly-Sourced Apparel Brands](https://www.trendhunter.com/trends/breathable-materials.md) - [Traceable Zero Waste Jumpers](https://www.trendhunter.com/trends/navygrey.md) - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md) - [Sustainable Sleepwear Solutions](https://www.trendhunter.com/trends/routine-sleep.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Modern Vacation Pieces](https://www.trendhunter.com/trends/resort-wear-collection.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md)