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# Hip Eco Ads to Target Teens
MTV Switch

By TrendHead | Published 2008-11-24 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/slow-down-global-warming-mtv-switch-ad-campaign
References: [ecopop](http://www.ecopop.com/advertising-branding/columns/365/MTVFlipsSwitchToSlowDownGlobalWarming.php)

I am all for great green news and initiatives to save the environment. This one is marvelous.

MTV International Networks launched a [global advertising campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) called MTV Switch, which speaks to [young viewers](https://www.trendhunter.com/trends/tubi-2) of mainstream media through short films and high quality spots pressing the all-important message of slowing down global warming.

[Educating youngsters using creativity, humor](https://www.trendhunter.com/trends/gen-tea) and pop culture is brilliant and much-needed if the next generation is to maintain and make lasting changes to our planet and the environment.

The video above is from EcoPop and advocates how many small actions taken by many individuals can make huge differences to the world’s carbon emissions.

The MTV Switch campaign could reach up to 560 million viewers through MTV's network of 165 localized TV channels and can also be viewed on mtvswitch.org.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 30% | Activity: 83% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Youth Climate Activism:** The MTV Switch campaign demonstrates the growing trend of engaging young viewers through creative and entertaining content to raise awareness about climate change.
- **Eco-friendly Advertising:** The use of short films and high-quality spots in the MTV Switch campaign showcases a trend in environmentally conscious advertising that resonates with the younger audience.
- **Mainstream Media for Sustainability:** MTV's global advertising campaign highlights the trend of utilizing mainstream media platforms to promote sustainable practices and encourage behavioral changes towards a greener future.

### Industries Being Reshaped

- **Media & Entertainment:** The MTV Switch campaign presents an opportunity for media companies to engage younger viewers by incorporating sustainability messaging into their content and advertising strategies.
- **Environmental Education:** The success of MTV Switch demonstrates the potential for the environmental education industry to innovate and create engaging educational content that resonates with younger audiences.
- **Advertising & Marketing:** The MTV Switch campaign highlights the disruptive innovation opportunity for ad agencies to develop eco-friendly and impactful advertising campaigns that address pressing global issues.

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