# Cheeky Lighter Campaigns Three Celebrities are Hosting Slow Burn Sessions by BIC for 420 By Laura McQuarrie | Published 2024-04-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/slow-burn-sessions References: [streetinsider](https://www.streetinsider.com/PRNewswire/BIC%C2%AE+EZ+REACH%C2%AE+BRINGS+%26quot%3BSLOW+BURN+SESSIONS%26quot%3B+TO+YOUTUBE+FOR+420+WEEKEND/23027874.html) & [youtube](https://www.youtube.com/@bicbrand) In preparation for the 420 weekend, BIC EZ Reach Lighters announced Slow Burn Sessions—four hours and 20 minutes of exclusive content on YouTube that gives viewers the chance to tune in and chill out with three celebrity hosts. YouTube viewers can tune in to hear from entertainment superstar Snoop Dogg, music icon Willie Nelson and lifestyle innovator Martha Stewart, and each host will put a unique spin on a different mood-setting segment. Slow Burn Sessions by BIC EZ Reach Lighters builds on the success of the 2023 EZ Reach Lighter campaign, Most Borrowed Lighter, starring the same celebrity trio. For a limited time, BIC will be offering 20% off EZ Reach lighters on its website and the discount code will be shared within each of the sessions. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 51% | Activity: 56% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Inclusive Virtual Events:** Virtual events like Slow Burn Sessions by BIC offer exclusive content with celebrity hosts to engage diverse audiences. - **Branded Discount Campaigns:** Brands like BIC leverage discount codes within innovative campaigns to drive sales and customer engagement. - **Celebrity Collaborations:** Partnerships with celebrities like Snoop Dogg, Willie Nelson, and Martha Stewart create unique experiences for brand promotion. ### Who This Affects Most - **Consumer Electronics:** Consumer electronics companies can explore virtual event collaborations to enhance brand visibility and customer loyalty. - **Retail:** Retailers can adopt branded discount campaigns like BIC's EZ Reach Lighters promotion to attract and retain customers. - **Entertainment:** The entertainment industry can benefit from celebrity collaborations to create engaging content and enhance brand partnerships. ## Related on Trend Hunter - [Cannabis Dining Experiences](https://www.trendhunter.com/trends/bic-ez-reach-lighter-supper-club.md) - [Lighter Advent Calendars](https://www.trendhunter.com/trends/snoop-dogg-and-martha-stewart-advent-calendar.md) - [Rapper-Endorsed Flame Stove Campaigns](https://www.trendhunter.com/trends/blunt-marketing-campaign.md) - [Cannabis-Themed Lighter Collections](https://www.trendhunter.com/trends/cannabisthemed-lighter.md) - [Intricately Crafted Brass Lighters](https://www.trendhunter.com/trends/20th-of-april-collection.md) - [Witty Workshop Lighter Collections](https://www.trendhunter.com/trends/bic-shop-talk-lighter-series.md) - [Chromatic Psychedelia Lighters](https://www.trendhunter.com/trends/bic-psychedelic-patterns-lighter-series.md) - [Mouthwatering Lighter Collections](https://www.trendhunter.com/trends/indulgent-lighter-series.md) - [Autumn-Themed Lighter Collections](https://www.trendhunter.com/trends/spooky-special-edition-series-lighters.md)