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# Futuristic Fairytale Editorials
The Never Forever Series by Slovakian Artist Becha is Amazing

By Tia Clarke | Published 2013-04-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/slovakian-artist-becha
References: [behance.net](http://www.behance.net/gallery/NEVER-FOREVER/8186011) & [becha.me](http://www.becha.me/)

This amazing, [fairytale-inspired collection](https://www.trendhunter.com/trends/disney-wedding-dresses-1) of illustrations by Serbian Artist Becha appeared in the latest issue of FAAR fashion magazine. The series of [surreal images](https://www.trendhunter.com/trends/surreal-street-art-1) are true to artist Becha’s traditionally wacky and intrinsically quirky style.

The images feature a model who looks like she could be embroiled in a mysterious fairytale. The symbolism is heavy, from golden apples and arrows to theatrical masks. I’m not quite sure what any of it actually alludes to but it sure is a sight for the eyes.The brightly colored illustrations that Becha has created to match in with these colorful garments work perfectly.

With an output this amazing, it’s not hard to see why high profile brands like MTV and [Elle](https://www.trendhunter.com/trends/ksubi-by-elle-collection) have chosen to work with this gifted illustrator and graphic designer.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 77% | Activity: 67% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Fairytale-inspired Illustrations:** Leverage fairytale-inspired illustrations to create immersive and captivating brand experiences.
- **Surreal Imagery:** Explore the use of surreal imagery to create memorable and thought-provoking marketing campaigns.
- **Quirky Artistic Style:** Embrace quirky artistic styles to differentiate brand visuals and capture audience attention.

### Who This Affects Most

- **Fashion:** Integrate fairytale-inspired illustrations and surreal imagery into fashion campaigns for a unique and enchanting customer experience.
- **Entertainment:** Incorporate fairytale-inspired illustrations and quirky artistic styles into entertainment marketing materials to engage fans and create a whimsical brand image.
- **Graphic Design:** Apply fairytale-inspired illustrations and surreal imagery in graphic design projects to convey imaginative concepts and appeal to a wide range of clients.

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