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# Sloth-Shaped Pool Floats
Target Added a Six-Foot Sloth Pool Float to Its Sun Squad Collection

By Katherine Pendrill | Published 2020-05-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sloth-pool-float
References: [delish](https://www.delish.com/food-news/a32619007/target-sloth-pool-float/) & [target](https://www.target.com/p/sloth-pool-float-sun-squad-8482/-/A-77776349)

Just in time for summer, [Target](https://www.trendhunter.com/trends/incredible-group) has expanded its Sun Squad collection to include an adorable new sloth pool float.

For the past few years, oversized pol floats have been incredibly popular—largely because they're so Instagramable. Now consumers have a new option when it comes to [photo-worthy pool floats](https://www.trendhunter.com/trends/cdm30) thanks to [Targets](https://www.trendhunter.com/trends/goodles-1) new sloth-shaped pool float. Sold under the brand's Sun Squad line, the six-foot sloth pool float is a supersized floatie that looks like a sloth lying on its back. Swimmers can then sit in belly of the sloth, resting their head against the sloth's own head.

With the ability to hold up to 198 pounds, the pool float is perfect for kids and adults alike.

Image Credit: *Target.*

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 81% | Activity: 93% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### What's Driving This Trend

- **Oversized Pool Floats:** The popularity of oversized pool floats presents an opportunity for companies to create unique and eye-catching designs.
- **Instagramable Pool Floats:** Designing pool floats that are aesthetically pleasing and shareable on social media can drive brand awareness and sales.
- **Supersized Floaties:** Creating supersized floaties, such as the six-foot sloth pool float, provides a fun and memorable experience for swimmers.

### Who This Affects Most

- **Retail:** Retailers can capitalize on the trend of oversized pool floats by offering a diverse range of unique and attractive designs in their product offerings.
- **Outdoor Recreation:** The outdoor recreation industry can tap into the demand for Instagramable pool floats by creating innovative and visually appealing products for water-based activities.
- **Event Planning:** Event planners can incorporate supersized floaties like the sloth-shaped pool float into pool parties and other water-themed events to enhance the overall experience and provide a memorable element.

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