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# Sloth-Incorporated Marketing
These Sloth Film Posters Replace Actors With the Loveable Creature

By Michael Hemsworth | Published 2013-05-06 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/sloth-film-posters
References: [incrediblethings](http://www.incrediblethings.com/art-design/sloths-replace-actors-on-movie-posters/) & [hiconsumption](http://hiconsumption.com/2013/04/sloth-film-posters/)

The Internet is jam-packed with hilarious shots of animals in strange scenarios and now with Sloth Film Posters we can incorporate the darling tree-bound mammals into the mix. Featuring sloths in place of famous actors and actresses, the Sloth Film Posters are the work of artists over at [The Poke](http://www.thepoke.co.uk/) and capitalize on what has been a whirlwind of focus on the slow creature as of late.

Sloth Bride, Sloths in Black and Sloth Fiction are just a few of the creations you'll find in this collection of Sloth Film Posters. Is the sloth the animal of the moment on the net? It would appear so and one can only wonder what's going to be next when it comes to incorporating the cute little creatures into obscure scenarios.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 39% | Activity: 42% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### What Makes This Trend Stand Out

- **Animal-based Marketing:** There is an opportunity for brands to incorporate adorable animals such as sloths into their marketing campaigns as they are currently a popular trend on the internet.
- **Humorous Marketing:** Humorous posters and advertisements that incorporate sloths have the potential to catch the attention of consumers and generate buzz around a product or service.
- **Pop Culture Mashups:** Sloth film posters that feature sloths in place of iconic actors and actresses could inspire similarly creative pop culture mashups in other forms of media.

### Sectors Adopting This

- **Film:** Movie studios could incorporate sloths into their film posters or advertising campaigns to tap into the current sloth trend and generate interest in their projects.
- **Fashion:** Apparel brands could create clothing featuring sloths to capitalize on the current popularity of the animal and appeal to animal lovers.
- **Tourism:** Tourism agencies in areas where sloths are native could create marketing campaigns that feature the animal to attract tourists and promote the local wildlife.

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