# Slope-Side Fashion Events Aspen Fashion Week Targets Chic Snow-Bunnies By Elsa Blaine | Published 2008-12-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/slope-side-fashion-events-aspen-fashion-week-premier References: [luxist](http://www.luxist.com/2008/12/17/first-ever-aspen-fashion-week-slated-for-march/) & [aspenfashionweek](http://www.aspenfashionweek.com/slideshow/index.html) The inaugural Aspen Fashion Week will occur from March 1-5, 2009. Each night, glamorous affairs will feature the “[Mountain Lifestyle](https://www.trendhunter.com/trends/mountainready-skincare)” in winter sporting goods and fashions through [in-store events and parties](https://www.trendhunter.com/trends/winter-wonderland-popup) for the snow-savvy. Approximately 15 designers will flaunt their [Winter 2009/2010 collections](https://www.trendhunter.com/trends/2026-mens-ski-collection) to those in attendance, which will include media and fashion buyers. What better venue is there than the majestic Rocky Mountains to unveil the latest in slope-side gear? Sponsors of the ground-breaking affair include W Magazine and the St. Regis Aspen resort. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 29% | Activity: 17% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Winter Sports Fashion:** Disruptive innovation opportunity: Develop sustainable and eco-friendly winter sporting goods and fashion collections for the environmentally-conscious snow enthusiasts. - **Luxury Mountain Lifestyle:** Disruptive innovation opportunity: Create exclusive and personalized experiences for affluent individuals seeking high-end fashion and winter sporting goods in luxurious mountain destinations. - **Fashion Events in Unique Locations:** Disruptive innovation opportunity: Organize fashion shows and events in unconventional locations, offering a fresh and exciting experience for fashion enthusiasts. ### Where This Applies - **Fashion and Apparel:** Disruptive innovation opportunity: Incorporate technology and smart fabrics into winter fashion collections for improved performance and functionality in extreme weather conditions. - **Hospitality and Luxury Resorts:** Disruptive innovation opportunity: Integrate fashion events and collaborations with luxury resorts to enhance the overall guest experience and create new revenue streams. - **Sustainable and Eco-friendly Products:** Disruptive innovation opportunity: Develop innovative materials and manufacturing processes to produce sustainable winter sporting goods and fashion products, catering to the growing demand for environmentally-friendly options. ## Related on Trend Hunter - [Luxe Slope-Ready Fashion Capsule](https://www.trendhunter.com/trends/skiwear-collection.md) - [Ultra-Elegant High-Performance Alpine Stores](https://www.trendhunter.com/trends/moncler-grenoble-retail.md) - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md) - [Wintry Aperitivo Capsules](https://www.trendhunter.com/trends/apres-ski-collection.md) - [Fashion-Forward Ski Series](https://www.trendhunter.com/trends/ski-collection.md) - [Opulent Cozy Skiwear Capsules](https://www.trendhunter.com/trends/fusalp.md) - [Luxury Alpine Skiwear Collections](https://www.trendhunter.com/trends/rudsak-fw2526-ski-collection.md) - [Branded Ski Resort Partnerships](https://www.trendhunter.com/trends/aspen-snowmass.md) - [Colorfully Patterned Bold Skiwear](https://www.trendhunter.com/trends/ski-collection-1.md)