# Pride-Celebrating Slogan Sweaters INU INU's 'Sounds Gay, I'm In' Sweater Celebrates Pride Month By Jana Pijak | Published 2017-06-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/slogan-sweater References: [inuinu](https://inuinu.com/collections/apparel/products/sounds-gay-im-in-sweater) INU INU's 'Sounds Gay, I'm In" slogan sweater is available just in time for Pride Month -- the piece features an empowering message, while also aiming to take a stand against discrimination. Known for its youthful clothes, and accessories, e-retailer INU INU appeals to Millennial consumers who aren't afraid to take risks when it comes to their wardrobe. Never too formal, the label's clothes tell a story while referencing 90s nostalgia and popular culture. The brand's Sounds Gay, I'm In sweater is available in both black, and white styles with a rainbow text print. In addition to its positive message, this slogan sweater also addresses discrimination by letting wearers reject hate by embracing self-expression, authenticity and personal pride. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 29% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Empowering Slogan Apparel:** The trend of empowering slogan apparel offers an opportunity for businesses to create clothing that promotes positive messages and takes a stand against discrimination. - **Millennial Fashion:** The trend of Millennial fashion provides an opportunity for brands to cater to young consumers who value self-expression and nostalgia in their clothing choices. - **Pride Month Merchandise:** The trend of pride month merchandise presents an opportunity for businesses to create products that celebrate LGBTQ+ pride and support equality. ### Sectors Adopting This - **Fashion Retail:** The fashion retail industry can capitalize on the trend of empowering slogan apparel and Millennial fashion by offering a wide range of clothing options that align with these trends. - **E-commerce:** The e-commerce industry has the opportunity to tap into the trend of pride month merchandise by creating online platforms that exclusively sell LGBTQ+ pride products during Pride Month. - **Social Activism:** The social activism industry can participate in the trend of empowering slogan apparel by partnering with brands to promote positive messages and raise awareness about important causes. ## Related on Trend Hunter - [Playful Pride-Inspired Candles](https://www.trendhunter.com/trends/prideinspired-candle.md) - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [Pride Month T-Shirt Lines](https://www.trendhunter.com/trends/amnesty-international-canada.md) - [Activism-Promoting Sweatshirt Collabs](https://www.trendhunter.com/trends/willy-chavarria-2.md) - [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md) - [Prideful Wrestling Gear Lines](https://www.trendhunter.com/trends/tna-wrestling.md) - [Queer Wool Runway Looks](https://www.trendhunter.com/trends/i-wool-survive.md) - [Pride-Themed Performance Socks](https://www.trendhunter.com/trends/love-wins.md) - [Pride Month Pet Products](https://www.trendhunter.com/trends/petsmart-pride-collection.md)