# Slow-Motion Selfies Apple's iPhone 11 Introduces a New Way to Take a Selfie with "Slofies" By Laura McQuarrie | Published 2019-09-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/slofies References: [youtube](https://www.youtube.com/watch?v=-rAeqN-Q7x4) At the [Apple](https://www.trendhunter.com/trends/iphone-13) Event 2019, Apple introduced its new [iPhone 11](https://www.trendhunter.com/trends/mastermind-world-1), which is packed with [new camera features and lenses](https://www.trendhunter.com/trends/shiftcam-lensultra-explorer-series), as well as a fun new way for people to take slow-motion selfies that Apple has already dubbed "Slofies." At its event, Apple shared its excitement for Slofies with a short ad it crafted to help people get a sense of the new way to use the iPhone 11's front-facing camera. The short clip shows a woman taking a slow-motion video of herself in front of a blowdryer, which creates frames that begin as sultry and then turn quite comical. The next-gen iPhone also promises to change the way people take photos and videos with its wide camera shot settings, night mode and more. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 32% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Slofies:** The introduction of Slofies on the iPhone 11 opens up opportunities for innovative slow-motion selfie campaigns in marketing and social media. - **New Camera Features:** The new camera features on the iPhone 11 create possibilities for enhancing photography and videography experiences, leading to opportunities in the consumer electronics industry. - **Wide Camera Shot Settings:** The wide camera shot settings on the iPhone 11 offer potential for developing creative photo and video applications in the photography and filmmaking industries. ### Where This Applies - **Marketing:** The introduction of Slofies on the iPhone 11 presents an avenue for businesses and advertisers to incorporate slow-motion selfie trends into their marketing strategies. - **Social Media:** Slofies on the iPhone 11 can influence the way users engage with and share content on social media platforms, impacting the social media industry. - **Consumer Electronics:** The new camera features on the iPhone 11 provide disruptive innovation opportunities in the consumer electronics industry to enhance the photography and videography experiences of consumers. ## Related on Trend Hunter - [Smartphone Dual Screen Cases](https://www.trendhunter.com/trends/selfix.md) - [Studio-Grade Photography Smartphones](https://www.trendhunter.com/trends/vivo-s12-and-s12-pro.md) - [Time-Lapse Content Apps](https://www.trendhunter.com/trends/timelapse-content.md) - [Visual Timelapse Apps](https://www.trendhunter.com/trends/selfiestory.md) - [Advanced Camera-Inspired Smartphones](https://www.trendhunter.com/trends/iphone-16.md) - [External Photo-Taking Features](https://www.trendhunter.com/trends/google-9.md) - [Proprietary Smartphone Camera Apps](https://www.trendhunter.com/trends/final-cut-camera-app.md) - [Color-Infused Glass Smartphones](https://www.trendhunter.com/trends/iphone-15.md) - [Always-On Display Smartphones](https://www.trendhunter.com/trends/iphone-14-pro.md)