# British Stereotype Editorials The 'Sloane Street Girls' Editorial Feeds into London Stereotypes By Katie Pagnotta | Published 2012-12-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sloane-street-girls References: [rough-online](http://www.rough-online.com/editorial/618-editorial-sloane-street-girls) & [highsnobette](http://www.highsnobette.com/news/2012/12/24/sloane-street-girls-editorial/) The 'Sloane Street Girls' editorial for Rough magazine combines [stylized photo-ops](https://www.trendhunter.com/trends/contemporary-femininity) to showcase London stereotypes. The shoot was photographed by Diago Mariotta Mendez and is meant to depict the specific types of women who tend to shop at London's infamous Sloane Square. The gorgeous models are dressed in similar outfits mixing seductive garments with [structured pieces like blazers](https://www.trendhunter.com/trends/studio-nicholson-fw25). Vivid shots include a row of girls in towering white platforms strutting down a walkway and others include the women propped against one another and shops posing as a crew. They almost appear to look like all-girl group singers posing together. The 'Sloane Street Girls' editorial is urban, feeds into London stereotypes and presents a body of juxtaposed shots. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 69% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **London Stereotypes:** Opportunities for disruptive innovation in promoting and challenging London stereotypes through fashion editorials. - **Stylized Photo-ops:** Disruptive innovation opportunities in creating stylized photo-ops for fashion editorials to showcase and subvert cultural attitudes and values. - **Trendy Fashion:** Opportunities for disruptive innovation in capturing and showcasing trendy London fashion through stylized editorials and fashion photography. ### Who This Affects Most - **Fashion Industry:** Disruptive innovation opportunities for fashion designers and retailers to capture and showcase trendy London fashion through stylized editorials and fashion photography. - **Advertising Industry:** Opportunities for disruptive innovation in creating advertising campaigns that challenge and subvert cultural attitudes and values using stylized photo-ops and fashion editorials. - **Entertainment Industry:** Disruptive innovation opportunities in capturing and promoting London stereotypes through fashion editorials and photography for use in film, television, and other forms of entertainment media. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Europe-Based Vintage Stores](https://www.trendhunter.com/trends/loveshackfancy.md) - [High-Society-Inspired Holiday Initiatives](https://www.trendhunter.com/trends/the-bergdorf-soire.md) - [Color-Accented Flagship Stores](https://www.trendhunter.com/trends/valentino-flagship-stores.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Brand Staple-Highlighting Luxe Fashion](https://www.trendhunter.com/trends/rathbonenewman.md)