# Lace-Like Gin Packaging The 'Slingsby Artisan Gin' Uses Delicate Embroidery-Mimicking Labels By Ady Floyd | Published 2015-11-06 | Updated 2015-11-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/slingsby References: [wslingsby](http://wslingsby.co.uk/) & [underscore](http://www.underscore.co.uk/) The creative London-based branding agency 'Underscore' designed and crafted the packaging for a new spirit called 'Slingbsy Artisan Gin.' This newly launched product is an extension of the Spirit of Harrogate gin brand. The [Slingsby](https://www.trendhunter.com/trends/slingsby-solo-vodka) Artisan Gin is a labeled with crest-like logo displaying the brand's name with two dark orange British flags proudly erected on either side. To emphasize the crested logo, the imagery above the name features a half shield shape made with an embroidered lace-like design. The gin is contained in a rectangular-shaped bottle that features a slightly transparent blue hue. Using bold white lettering to complement the blues and oranges, it provides the brand with high-class elegance and sophistication. This divine addition at the [gin market](https://www.trendhunter.com/trends/ginuary) is now available in retailers and has already been named Gin of the Month by the [Craft Gin Club](https://www.trendhunter.com/trends/craft-gin-advent-calendar). ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 55% | Activity: 20% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Embroidery-mimicking Labels:** Opportunity for brands to incorporate intricate embroidery-like designs into product packaging, creating a unique and visually appealing aesthetic. - **Transparent Bottle Design:** Potential for transparent bottle designs to convey a sense of elegance and sophistication, enhancing the overall visual appeal of the product. - **Craft Gin Market:** Growing market for craft gin brands, offering opportunities for new and innovative products that cater to the evolving tastes and preferences of consumers. ### Industries Being Reshaped - **Packaging Design:** Disruptive innovation opportunity for packaging design companies to create intricate and visually stunning labels that mimic embroidery. - **Beverage Industry:** Opportunity for beverage companies, particularly in the gin market, to explore transparent bottle designs as a way to differentiate their products and appeal to the target audience. - **Craft Alcohol Manufacturing:** Emerging trend of the craft alcohol market presents an opportunity for entrepreneurs and startups to enter the industry with unique and artisanal gin offerings. ## Related on Trend Hunter - [Folklore-Inspired Spirit Branding](https://www.trendhunter.com/trends/bathtub-gin-x-tart-london-limited-edition.md) - [Lightweight Gin Bottles](https://www.trendhunter.com/trends/sipsmith-gin-bottle-design.md) - [Elegant Bottle Re-Designs](https://www.trendhunter.com/trends/glendalough-distillery.md) - [Sustainably Wrapped Gin Bottles](https://www.trendhunter.com/trends/lind-lime-gin.md) - [Adoration-Themed Gin Packaging](https://www.trendhunter.com/trends/i-love-harris-gin.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Oil Can-Inspired Gin Bottles](https://www.trendhunter.com/trends/illva-saronno.md) - [Iconic Gin Bottle Redesigns](https://www.trendhunter.com/trends/no-3-london-dry-gin.md) - [Mediterranean-Inspired Gin Bottles](https://www.trendhunter.com/trends/immagina-malfy.md)