# Canned Cocktail-Style Drinks Slingers Signature Cocktails are Malt-Based 8.0% ABV Drinks By Laura McQuarrie | Published 2023-04-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/slingers-signature-cocktails References: [winebusiness](https://www.winebusiness.com/news/link/269657) & [drinkslingers](http://www.drinkslingers.com/)  Slingers Signature Cocktails is a new range of malt-based, cocktail-style drinks with a higher alcohol content and all of the convenience of a [ready-to-drink canned format](https://www.trendhunter.com/trends/readytodrink-classic-cocktails). Slingers is introducing itself to customers with three flavors: [Bahama Mama](https://www.trendhunter.com/trends/clubtails-crushers), Peach Screwdriver and Pineapple Punch, which were mindfully made to deliver instant gratification at a great price point. Andrea Desaulniers, manager of innovation at [The Boston Beer Company](https://www.trendhunter.com/trends/vodkabased-lemonade), says "the brand's physical attributes – a convenient, single-serve package with a higher-than-average ABV and eye-catching graphics – make it especially suited for the convenience store class-of-trade." The Boston Beer Company will be taking a test-and-learn, limited-market approach with Slingers so that it can capitalize on consumer demands and be receptive to customer feedback. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 51% | Activity: 70% | Freshness: 15% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Malt-based Ready-to-drink Cocktails:** The rise of malt-based, ready-to-drink cocktails with high ABV is creating an opportunity for beverage companies to capitalize on convenience and affordability for consumers. - **Convenient Single-serve Packaging:** The trend toward single-serving packaging options provides an opportunity for companies to stand out on the shelves and appeal to consumers seeking convenience and portion control. - **Limited-market Test-and-learn Approach:** Companies can increase their chances of success by conducting market tests and seeking customer feedback to adjust products accordingly, which can lead to increased customer loyalty and satisfaction. ### Who This Affects Most - **Alcoholic Beverages:** Beverage companies can take advantage of this trend by creating malt-based cocktails and other ready-to-drink alcoholic options to meet the demands of busy consumers seeking convenience and affordability. - **Convenience Stores:** Convenience stores can stock and market these ready-to-drink cocktail options as a way to appeal to busy, on-the-go consumers looking for quick and easy alcohol choices. - **Product Development:** Product development teams can use this trend toward ready-to-drink cocktails with higher ABV and cost-effective packaging to create innovative, affordable options that appeal to a wide range of consumer preferences and price points. ## Related on Trend Hunter - [Flavor-Packed RTD Cocktails](https://www.trendhunter.com/trends/big-sipz-1.md) - [Cocktail-Inspired Malt Beverages](https://www.trendhunter.com/trends/captain-morgan-sliced.md) - [Canned Umami Cocktails](https://www.trendhunter.com/trends/sake-cocktails.md) - [High-ABV Tailgate Drinks](https://www.trendhunter.com/trends/tailgate-tour.md) - [Bar-Strength Canned Cocktails](https://www.trendhunter.com/trends/fullstrength-cocktails.md) - [Bar-Inspired High-ABV Cocktails](https://www.trendhunter.com/trends/funkin-cocktails-double-shot.md) - [High-ABV Canned Cocktails](https://www.trendhunter.com/trends/funkin-double-shot.md) - [High-ABV Canned Margaritas](https://www.trendhunter.com/trends/big-sipz.md) - [Culturally Inspired Canned Cocktails](https://www.trendhunter.com/trends/phreshly.md)