# Homicidal Diet Ads The Slimsticks Weight Loss Products Literally Kill Your Cravings By Elise Ying-Hei Ho | Published 2012-11-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/slimsticks-weight-loss References: [designtaxi](http://designtaxi.com/news/354202/In-Literal-Ads-A-Gummy-Bear-And-Gingerbread-Man-Get-Murdered/) & [boysandgirls.ie](http://boysandgirls.ie/whats-new/slimsktickpress/) A Dublin creative agency called 'Boys and Girls' has taken quite the literal interpretation of [killing cravings](https://www.trendhunter.com/trends/crave-control-patches) in a new Slimstick weight loss campaign. The Slimstick weight loss ads feature some very unfortunate chocolate animals, gingerbread men and gummy bears, all of which seem to be murdered in some horrendous way like melting, chocolate's most fatal enemy. In one of the more morbid posters, a small group of gummy bears surround one of their fellow cubs that they found dead, sprawled on the floor. The marketing strategy is phenomenal, producing a hilariously memorable campaign that promotes a product that does, in some ways, diminish your cravings. The product claims to help consumers eat less by lowering their calorie intake by approximately 30% as well as being a natural method for weight loss. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 47% | Activity: 67% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Creative Weight Loss Ads:** Opportunity for creative and edgy advertising campaigns that make a memorable impact. - **Literal Marketing Interpretation:** Creating advertisements that take a literal approach to product benefits for added impact. - **Humorous Health and Fitness Promotion:** Capitalizing on humor to promote health and weight loss products, making the campaigns more memorable. ### Industries Being Reshaped - **Advertising and Marketing:** Opportunity for creative agencies to develop innovative and attention-grabbing campaigns for weight loss products. - **Health and Wellness:** Market for weight loss products that aim to reduce cravings and help consumers eat less. - **Food and Beverage:** Potential for food and beverage companies to explore similar marketing strategies that play on their product's benefits. ## Related on Trend Hunter - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Appetite Control Drink Sticks](https://www.trendhunter.com/trends/hydroxycut-drink-sticks.md) - [Sugarless Hydration Powders](https://www.trendhunter.com/trends/crave-killer.md) - [Weight Wellness Campaigns](https://www.trendhunter.com/trends/atkins-way.md) - [Craving Suppression Chewing Gums](https://www.trendhunter.com/trends/sweet-victory-chewing-gum.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Dietary Weight Management Gummies](https://www.trendhunter.com/trends/elimi-fat.md) - [Calorie-Conscious Ice Cream Sticks](https://www.trendhunter.com/trends/skinny-dream-ice-creams.md)