# Prepackaged Keto Diet Products The SlimFast Keto Lineup Has Been Expanded for 2020 By Michael Hemsworth | Published 2020-01-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/slimfast-keto References: [preparedfoods](https://www.preparedfoods.com/articles/123375-slimfast-expands-keto-product-line) & [slimfast](http://www.slimfast.com/products) The original [SlimFast](https://www.trendhunter.com/trends/oomph-for-your-boomph) [Keto](https://www.trendhunter.com/trends/blue-apron-ketofriendly-prepared-ready-meals) line was unveiled last year by the brand and has now been expanded to make it a convenient option for consumers to choose when looking to start the diet. The updated range of products now includes 21 varieties for consumers to choose from including shakes, Fat Bombs, snack bars and more. Each of the products are characterized by their easy, convenient profile that could help consumers who want to give the [Keto diet](https://www.trendhunter.com/trends/medterra-rapid-keto) a try without having to start from scratch. The updated SlimFast Keto range is formulated with both men and women in mind instead of skewing one particular demographic too much. This comes as a transition for the brand that has traditionally targeted female consumers with simple products for shedding unwanted weight. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 13% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Convenient Keto Products:** The expansion of the SlimFast Keto lineup provides an opportunity for other brands to develop prepackaged keto products to appeal to time-pressed consumers. - **Gender-neutral Diet Options:** The formulation of the SlimFast Keto range for both men and women creates an opportunity for other brands to offer gender-neutral diet options to appeal to a wider audience. - **Personalized Low-carb Solutions:** With a growing demand for personalized nutrition, there is an opportunity for brands to develop customizable low-carb solutions tailored to individual dietary needs and preferences. ### Industries Being Reshaped - **Food Manufacturing:** With the increasing popularity of low-carb diets, food manufacturers have an opportunity to create prepackaged keto products to cater to consumers' dietary needs. - **Weight Loss Programs:** As more consumers turn to low-carb diets for weight loss purposes, there is an opportunity for weight loss programs to incorporate prepackaged keto products into their offerings. - **Nutrition Consulting:** With the growing demand for personalized nutrition, nutrition consultants have an opportunity to offer customized low-carb solutions to their clients. ## Related on Trend Hunter - [Keto-Friendly Chocolate Foods](https://www.trendhunter.com/trends/keto-friendly-chocolate-foods.md) - [Keto-Friendly Prepared Meals](https://www.trendhunter.com/trends/blue-apron-ketofriendly-prepared-ready-meals.md) - [Mainstream Keto-Friendly Bakery Products](https://www.trendhunter.com/trends/toufayan-bakeries-keto.md) - [Grab-and-Go Keto Snacks](https://www.trendhunter.com/trends/keto-balls.md) - [Keto-Friendly Protein Powders](https://www.trendhunter.com/trends/keto-protein-powder.md) - [Keto-Friendly Power Bars](https://www.trendhunter.com/trends/keto-nut-seed-bars.md) - [High-Protein Grocery Debuts](https://www.trendhunter.com/trends/kroger-5.md) - [Keto-Friendly Chocolate Treats](https://www.trendhunter.com/trends/behonest-keto-milk-chocolate-drops.md) - [Keto-Friendly Treats](https://www.trendhunter.com/trends/ncks.md)