# Whimsical Biscuit Stick Boxes Pocky's Ultra-Slim Packaging Design Appeals to Gen Z By Laura McQuarrie | Published 2020-03-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/slim-packaging References: [packagingoftheworld](https://www.packagingoftheworld.com/2020/03/pocky-ultra-slim-packaging.html) & [boxbranddesign](http://www.boxbranddesign.com/) To catch the eyes of a new generation—[Gen Z](https://www.trendhunter.com/trends/free-the-birds)—Pocky refreshed the design of its biscuit stick boxes to emphasize its "ultra-slim" messaging. While the dipped biscuit stick snacks remain as slim and convenient to eat as ever, the [packaging for the products](https://www.trendhunter.com/trends/betterforyou-snack) aims to catch the eyes of a younger demographic that's passionate about creativity and uniqueness. The artful packaging introduces [playful design details](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies) that make the biscuit sticks look like lanterns, milk that's being poured from a bottle or even colorful pieces of fruit. The dynamically packaged flavored biscuit sticks now help to tell a story with a few simple visuals that can be recognized in any language, which is important due to the popularity and global appeal of Pocky's snacks. Image Credit: Pocky, Box Brand Design ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 59% | Activity: 46% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Ultra-slim Packaging:** The trend of using ultra-slim packaging design to appeal to Gen Z creates an opportunity for companies to integrate minimal design with maximum conveniency. - **Artful Packaging:** Artful packaging with playful design is becoming a trend for attracting younger demographics, creating an opportunity for brands to showcase their creativity through packaging. - **Global Appeal:** Global appeal and recognition through packaging design is becoming a trend, creating an opportunity for brands to create globally-recognized designs. ### Industries Being Reshaped - **Food and Beverage:** In the food and beverage industry, an opportunity exists to create packaging designs that appeal to younger consumers, while also emphasizing convenience. - **Retail and Consumer Goods:** In the retail and consumer goods industry, an opportunity exists to use artful packaging design to differentiate products on the shelves. - **Entertainment and Media:** In the entertainment and media industry, there is an opportunity to create packaging designs that reflect the playful nature of the industry, while also appealing to a global audience. ## Related on Trend Hunter - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md) - [Gen Z Bubble Tea Branding](https://www.trendhunter.com/trends/joyba-1.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Health-Conscious Gen Z Chocolates](https://www.trendhunter.com/trends/pink-pepper-chocolate.md) - [Eye-Catching Cracker Packaging](https://www.trendhunter.com/trends/wasa-crispbread.md) - [Eye-Catching Acne Solutions Packaging](https://www.trendhunter.com/trends/zitsticka-target.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md)