# Overweight Cake Toppers The Slim Fast Bulging Brides Campaign is Comical By Zoe Badley | Published 2010-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/slim-fast-bulging-brides-campaign References: [fashionindie](http://fashionindie.com/addict-slim-fast-gives-bulging-brides-a-comical-hint/) & [slim-fast](http://www.slim-fast.com/) Almost every single bride goes through the [pre-wedding weight syndrome](https://www.trendhunter.com/trends/atkins-way); they feel that they must lose a certain amount of weight to feel comfortable on their wedding day. The [Slim Fast bulging brides campaign](https://www.trendhunter.com/trends/ultimate-butt) spins that worry into a comical twist--and it will no doubt leave you laughing out loud. These overweight [female cake toppers](https://www.trendhunter.com/trends/robocake) are featured in some of the most hilarious positions. One bride's dress is ripped; another is making the groom sink into the cake; and one has fallen through the cake top all together. Be sure to check out the gallery for more photos. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Wedding Weight Syndrome:** Opportunity for companies to create innovative products or services that help brides feel comfortable and confident on their wedding day, regardless of their weight. - **Comical Advertising Campaigns:** Opportunity for businesses to utilize humor and satire as an effective marketing strategy to engage and entertain consumers. - **Unconventional Cake Toppers:** Opportunity for cake topper manufacturers to create unique and amusing designs that add a touch of personality and humor to wedding cakes. ### Sectors Adopting This - **Wedding Industry:** Opportunity for wedding planners, dress designers, and other wedding-related businesses to address the weight concerns of brides and offer inclusive services. - **Advertising Industry:** Opportunity for advertising agencies and brands to develop humorous and relatable campaigns that resonate with consumers and generate brand awareness. - **Cake Decoration Industry:** Opportunity for cake decoration companies to create unconventional and entertaining cake toppers that cater to couples looking for unique and fun wedding cake designs. ## Related on Trend Hunter - [Empowering Shake Campaigns](https://www.trendhunter.com/trends/oomph-for-your-boomph.md) - [Wedding Pizza Promotions](https://www.trendhunter.com/trends/pizza-hut-6.md) - [Wedding Day Emergency Kits](https://www.trendhunter.com/trends/wedding-day-emergency-kit.md) - [White-Tonal Bridal Swimwear](https://www.trendhunter.com/trends/hunza-g-1.md) - [Body-Inclusive Reality TV Ads](https://www.trendhunter.com/trends/roses-for-every-body.md) - [Redirected Movement Campaigns](https://www.trendhunter.com/trends/15minuteweightloss.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [Weight Wellness Campaigns](https://www.trendhunter.com/trends/atkins-way.md) - [Lobster Roll Wedding Cakes](https://www.trendhunter.com/trends/lobster-roll-wedding-cakes.md)