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# Virtual Restaurant Dance Parties
White Castle is Sponsoring Slider Jam to Celebrate a Special Day

By Laura McQuarrie | Published 2020-05-14 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/slider-jam
References: [prnewswire](https://www.prnewswire.com/news-releases/white-castle-will-celebrate-national-slider-day-by-sponsoring-free-virtual-dance-party-to-raise-money-for-the-restaurant-employee-relief-fund-301059118.html) & [whitecastle](https://www.whitecastle.com/)

It's a tradition for White Castle to observe National Hamburger Month, which even includes its own National Slider Day on May 15th, which is playing out this year with its own virtual dance party called Slider Jam. White Castle is sponsoring the party for the "year's most Craveable holiday" to virtually bring fans together and raise support for the National Restaurant Association’s Restaurant Employee Relief Fund.

Slider Jam is set to be hosted by DJ duo Dude Skywalker and viewers can join the party by tuning into Dude Skywalker's Facebook, YouTube, Instagram or Twitch. Inside the virtual party—which is free and open to all—guests will be able to chat with others and hopefully help to raise money for the restaurant employees who've been impacted by the pandemic.

Image Credit: White Castle

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 30% | Activity: 36% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### What's Driving This Trend

- **Virtual Dance Parties:** Opportunity for companies to host virtual dance parties as a way to bring people together and support causes during the pandemic.
- **Slider Jam:** Creating themed virtual events, like Slider Jam, to engage with fans and celebrate special occasions.
- **Virtual Fundraising:** Utilizing virtual events as a platform to fundraise and provide relief for industries affected by the pandemic, such as the National Restaurant Association's Restaurant Employee Relief Fund.

### Who This Affects Most

- **Restaurant:** Restaurants can explore virtual events and partnerships to engage customers and raise support for their employees during challenging times.
- **Entertainment:** Entertainment companies can leverage virtual platforms to host engaging events like dance parties, fostering a sense of community and connection.
- **Non-profit:** Non-profit organizations can benefit from virtual fundraising events like Slider Jam to gather support and resources for their causes, even during social distancing measures.

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