# Snowy Takeout Experiences Taco Bell Canada Created the World's First Slide-Thru Takeout Window By Laura McQuarrie | Published 2019-02-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/slide-thru References: [foodandwine](https://www.foodandwine.com/news/slide-thru-taco-bell-canada) & [tacobell](https://www.tacobell.ca/en) In recent months, fast food fans have been treated to a number of innovations and marketing stunts centered around the [drive-thru experience](https://www.trendhunter.com/trends/pizza-hut-5) and [Taco Bell Canada](https://www.trendhunter.com/trends/taco-bell-at-home-line) is now opening what it calls the first-ever 'Slide-Thru.' At the Horseshoe Resort near Barrie, Ontario, Taco Bell fans will be able to place their order at the top of a tubing hill, proceed to slide down the hill and pick up their order from a custom-built take-out window at the bottom of the slope. Taco Bell devised this fun-filled way for people to pick up a meal to promote the return of its [Cheetos](https://www.trendhunter.com/trends/taco-cabana-flamin-hot-queso-rojo-collection) Crunchwrap Slider, which is exclusive to Canada. As Taco Bell Canada's head of marketing Veronica Castillo describes, “This fan-favorite deserves a celebration that’s as audacious as the Crunchwrap itself, something wild and unexpected and has never been tried before.” ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 47% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Slide-thru Takeout:** Disruptive innovation opportunity: Explore unique ways to combine fun experiences with convenient food pickup. - **Drive-thru Innovations:** Disruptive innovation opportunity: Create interactive and memorable drive-thru experiences to attract customers. - **Limited-time Exclusives:** Disruptive innovation opportunity: Offer exclusive menu items for a limited time to generate excitement and promote customer engagement. ### Sectors Adopting This - **Fast Food:** Disruptive innovation opportunity: Develop unconventional strategies to enhance customer satisfaction and drive brand loyalty in the fast food industry. - **Hospitality/tourism:** Disruptive innovation opportunity: Integrate unique food experiences into popular tourist destinations or hospitality venues to attract visitors and differentiate from competitors. - **Marketing/advertising:** Disruptive innovation opportunity: Combine unconventional marketing stunts with innovative approaches to captivate audiences and create brand awareness. ## Related on Trend Hunter - [At-Home QSR Taco Meals](https://www.trendhunter.com/trends/taco-bell-at-home-line.md) - [Pint-Sized Quesadilla Wraps](https://www.trendhunter.com/trends/steak-queso-crunchwrap-slider.md) - [Super Bowl Drive-Thru Commercials](https://www.trendhunter.com/trends/drivethru-cams.md) - [Fan-Created Menu Items](https://www.trendhunter.com/trends/taco-bell-fan-style-menu.md) - [Steak-Packed Tex-Mex Sliders](https://www.trendhunter.com/trends/steak-queso-crunchwrap-sliders.md) - [Cheesy Folded Tortilla Meals](https://www.trendhunter.com/trends/the-stacker.md) - [Promotional Build-Your-Own-Box Meals](https://www.trendhunter.com/trends/taco-bell-canada.md) - [French Fry-Stuffed Tortillas](https://www.trendhunter.com/trends/loaded-fries-pocket.md) - [Frozen QSR-Backed Chillers](https://www.trendhunter.com/trends/murrays-che.md)