# Experiential Advertising Volkswagon Glamorizes 'Night Driving' By Jamie Coomber | Published 2007-07-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/slick-branding-volkswagen-does-product-shots-well References: [night-driving](http://www.night-driving.com/) This is a really nice slick campaign website for [Volkswagen](https://www.trendhunter.com/trends/game-on). The concept is very simple, a dedicated site for the user to experience the wonders of night time driving with detailed explanations into the philosophy behind the campaign message and channels to display the supporting ATL messages. No doubt high production values were allocated to this site which provide a highly polished finish. **Implications** - No longer satisfied with clean-cut and simple advertising that only sends its message across directly, audiences are looking for more stimulation. Customers need to feel like they are experiencing something on a firsthand basis in order to be sold on a product. Companies could look for more ways to create a [fuller experience in their selling process](https://www.trendhunter.com/trends/mystery-at-the-grooms) in order to generate more profit. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 67% | Activity: 87% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Experiential Advertising:** Audiences seek more immersive experiences in advertising, pushing companies to create innovative ways to engage customers. ### Industries Being Reshaped - **Automotive:** Automotive companies can leverage experiential advertising to showcase the unique features and benefits of their vehicles, creating a more compelling buying experience. - **Marketing:** The marketing industry can adapt to the trend of experiential advertising by developing innovative strategies and campaigns that provide immersive and engaging brand experiences. - **Digital Media:** Digital media platforms can capitalize on the demand for experiential advertising by offering interactive and immersive ad formats that allow users to engage with brands in a more meaningful way. ## Related on Trend Hunter - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Branded NFT Treasure Hunts](https://www.trendhunter.com/trends/game-on.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Auto-Branded Multimedia Experiences](https://www.trendhunter.com/trends/audi-haus.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md)