# Sliced Mermaids Creative Artistic Promotion for Rare Meat By Ayman | Published 2009-04-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sliced-mermaid References: [youtube](http://www.youtube.com/watch?v=ZXBhFcf28tY) This unusual campaign shows the power and effectiveness of [creative advertising](https://www.trendhunter.com/trends/kiehls-response). In order to promote their [rare fish delicacies](https://www.trendhunter.com/trends/seaweed-enriched-beef-carpaccio), this Ukrainian meat provider created a sculpture of a sliced mermaid. The eye-catching [sculpture was exhibited in refrigerated showcases](https://www.trendhunter.com/trends/heinz-ketchup-zero) at shopping and business centers for one month. The sculpture was then moved to the delicacies center, where it daily attracted hundreds of customers to take photos and videos with *her*. According to the business, “During the first two month of the campaign, average customers foot-fall increased 2-fold. Sales peaked and have settled at a constant 25% increase year-to-year. And this for rare sea fish in a crisis!” ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 68% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Creative Advertising:** Disruptive innovation opportunity: Explore unique and eye-catching ways to promote products and services through creative advertising campaigns. - **Experiential Marketing:** Disruptive innovation opportunity: Create interactive experiences that engage and attract customers, driving foot-traffic and boosting sales. - **Unconventional Promotion:** Disruptive innovation opportunity: Think outside the box and utilize unconventional promotional strategies to differentiate from competitors and generate buzz. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Apply creative and unconventional marketing tactics to promote unique and rare food products, enticing customers to try new offerings. - **Art and Sculpture:** Disruptive innovation opportunity: Collaborate with artists and sculptors to create visually stunning installations that serve as promotional tools and attract attention. - **Retail and Shopping Centers:** Disruptive innovation opportunity: Transform shopping centers into experiential destinations by partnering with businesses to showcase eye-catching sculptures and installations that drive foot traffic. ## Related on Trend Hunter - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Chainsaw-Sliced Sandwiches](https://www.trendhunter.com/trends/chainsaw-sliced-sandwiches.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Ice Cream Stick-Inspired Campaigns](https://www.trendhunter.com/trends/kfc-brazil.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Interactive Unboxing Activations](https://www.trendhunter.com/trends/unboxing-activation.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md)