# Low-Alcohol White Wines Bread & Butter Wines' Sliced Chardonnay is Low in Calories & Alcohol By Laura McQuarrie | Published 2024-04-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sliced-chardonnay References: [wineindustryadvisor](https://wineindustryadvisor.com/2024/04/02/bread-butter-wines-announces-sliced-chardonnay) & [breadandbutterwines](https://breadandbutterwines.com/sliced-chardonnay/)  Bread & Butter’s classic Chardonnay is one of the brand’s top-performing varietals and Sliced Chardonnay is a bright, well-balanced wine with just 85 calories per serving and 9% ABV. This white wine is full of tropical fruit notes, a hint of almond and rich vanilla, and it speaks to a new generation of wine drinkers interested in [moderation and mindful consumption](https://www.trendhunter.com/trends/lightinalcohol-wines). "Our consumers are consciously making decisions to moderate their consumption and we want to be where our consumers are going," said Patrick Cramb, VP of [Global Marketing](https://www.trendhunter.com/trends/vk-soda) for [Bread & Butter Wines](https://www.trendhunter.com/trends/hero-bread-crafted-collection), "By mirroring the classic Bread & Butter Chardonnay taste profile, we are providing a familiar style to current fans, while also bringing in new shoppers with a wine that truly tastes like the varietal it represents." Bread & Butter Sliced is the first subline for Bread & Butter. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 45% | Activity: 59% | Freshness: 23% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Low-calorie White Wines:** Exploring ways to create white wines with reduced calories presents an opportunity to cater to health-conscious consumers seeking lighter options. - **Moderation-focused Wine Consumption:** The rise of moderation-focused wine consumption taps into a growing trend of mindful drinking habits among consumers. - **Varied Wine Taste Profiles:** Introducing white wines with diverse taste profiles appeals to a new generation of wine drinkers looking for unique and flavorful options. ### Who This Affects Most - **Wine & Spirits:** Innovations in low-alcohol and low-calorie white wines open doors for transformation within the wine and spirits industry. - **Food & Beverage:** Addressing the demand for moderation-focused wine options creates opportunities for collaboration and product diversification in the food and beverage sector. - **Lifestyle & Wellness:** The intersection of wine consumption with wellness trends presents an emerging market for lifestyle and wellness industries to explore novel offerings. ## Related on Trend Hunter - [Buttery Low-ABV Chardonnays](https://www.trendhunter.com/trends/bread-butter-chardonnay-sliced.md) - [Light Low-ABV Wines](https://www.trendhunter.com/trends/butterlight-chardonnay.md) - [Calorie-Light Non-Alcoholic Wines](https://www.trendhunter.com/trends/butterzero.md) - [RTD Premium Chardonnays](https://www.trendhunter.com/trends/butter-wines.md) - [Light White Wines](https://www.trendhunter.com/trends/light-sauvignon-blanc.md) - [Low-Calorie Full-Flavored Wines](https://www.trendhunter.com/trends/svelte-wine.md) - [Low-Alcohol Sauvignon Wines](https://www.trendhunter.com/trends/the-duckhorn-portfolio.md) - [Boxed Low-ABV Wines](https://www.trendhunter.com/trends/bota-box-breeze.md) - [Low-Calorie Canned Wines](https://www.trendhunter.com/trends/most-wanted-sauvignon-blanc-fizz.md)