# Pizza-Themed Arcade Games Mike’s Hot Honey Launched an 80s-Inspired Game Called Slice Hunter By Laura McQuarrie | Published 2024-03-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/slice-hunter References: [nosh](https://www.nosh.com/food-wire/2024/mikes-hot-honey-launches-80s-inspired-pizza-themed-arcade-game/) & [mikeshothoney](http://mikeshothoney.com)  Inspired by pizzerias of the 80s and 90s that offered arcade games, Mike’s [Hot Honey](https://www.trendhunter.com/trends/cicis-and-mikes-hot-honey) created Slice Hunter. "The idea behind Slice Hunter was to connect people back to memories of playing [classic arcade games](https://www.trendhunter.com/trends/atari-sauce) in their childhood pizzerias," said Mike’s Hot Honey founder, Mike Kurtz, “The smell of a fresh pie out the oven, the 8-bit sounds of a classic video game, stained drop-ceiling tiles, Tiffany lamps." The nostalgic arcade game invites players to play as Mike's Hot Honey bottle and embark on a space adventure to defeat the food invaders. In the game, players will aim at everything from [pizza to chicken wings](https://www.trendhunter.com/trends/hot-honey1) and ice cream, highlighting many ways that the sweet and spicy sauce can be enjoyed. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 52% | Activity: 61% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Arcade Games:** Reviving classic arcade experiences to create emotional connections with consumers through interactive gameplay. - **Branded Gaming Experiences:** Developing video games as part of marketing strategies to engage consumers in immersive and memorable ways. - **Multi-purpose Product Incorporation:** Integrating products into interactive gaming environments to showcase various usage scenarios and enhance brand interaction. ### Sectors Adopting This - **Food and Beverage:** Exploring gamification as a marketing tool to promote products and enhance consumer engagement within the industry. - **Entertainment and Media:** Leveraging branded gaming experiences to create unique content that resonates with audiences and drives brand awareness. - **Marketing and Advertising:** Utilizing multi-purpose product incorporation in digital campaigns to deliver interactive and memorable brand messaging. ## Related on Trend Hunter - [Spicy-Sweet Pizza Partnerships](https://www.trendhunter.com/trends/mikeys-late-night-slice.md) - [Ultra-Flavorful Pizza Collaborations](https://www.trendhunter.com/trends/pizza-collaboration.md) - [Sweetly Spiced Pizza Products](https://www.trendhunter.com/trends/cicis-and-mikes-hot-honey.md) - [Hot Honey-Filled Pepperoni Pizzas](https://www.trendhunter.com/trends/honey-trap-pizza.md) - [Honey-Drizzled Burrata Pizzas](https://www.trendhunter.com/trends/mikes-hot-honey-burrata-pizza.md) - [Hot Honey-Drizzled Pizzas](https://www.trendhunter.com/trends/nashville-hot-honey-pizza.md) - [Spicy Honey-Drizzled Pizzas](https://www.trendhunter.com/trends/new-hot-honey-pizza.md) - [Sticky Honey-Covered Pizzas](https://www.trendhunter.com/trends/mikes-sticky-fingers-pizza.md) - [Sweet Heat Pepperoni Pizzas](https://www.trendhunter.com/trends/papa-murphys-and-mikes-hot-honey.md)