# Plant-Based Pizza Pop-Ups Daiya's Slice Club in NYC Serves Plant-Curious People By Laura McQuarrie | Published 2023-10-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/slice-club References: [media.newswire](https://media.newswire.ca/forefrontmedianews.html?rkey=20231027NY51170&filter=20509)  [Daiya's Slice Club](https://www.trendhunter.com/trends/dairyfree-lifeguards) is a first-of-its-kind pop-up slice shop that serves plant-curious consumers in New York City. For a short time, this pop-up is taking over NYC's iconic Two Boots pizzeria in the West Village in response to the fact that a high percentage of people (85%) are open and excited to try new plant-based foods but only one in 10 feel comfortable doing so at a restaurant or in public. Slice Club opened its doors to the public as a judgment-free zone where people can unpack their preferences with the aid of Daiya's newly-appointed Slice Consultant, Nasim Lahbichi, multicultural recipe developer and digital storyteller. On-site, visitors have the chance to explore [plant-based pizzas](https://www.trendhunter.com/trends/plantbased-pizzas1) from Daiya like Meatless Pepperoni, [Cheeze Lover's](https://www.trendhunter.com/trends/daiya-deluxe-mac-cheeze) and BBQ Plant-based Chick'n Style. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 45% | Activity: 44% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Increasing Plant-based Food Consumption:** The Slice Club pop-up shop caters to plant-curious consumers, reflecting the growing demand for plant-based food options. - **Addressing Comfort Levels with Plant-based Foods:** Daiya's Slice Club aims to create a judgment-free zone to help people feel more comfortable trying new plant-based foods in public. - **Expanding Plant-based Menu Offerings:** The pop-up shop introduces a variety of plant-based pizzas, showcasing the trend of diversifying plant-based food options beyond traditional choices. ### Where This Applies - **Food and Beverage:** The Slice Club highlights opportunities for the food and beverage industry to cater to the increasing demand for plant-based options. - **Hospitality and Restaurant:** Daiya's pop-up highlights the need for the hospitality and restaurant industry to create more inclusive dining experiences for those interested in trying plant-based foods. - **Marketing and Consulting:** The Slice Club's use of a Slice Consultant suggests opportunities for marketing and consulting firms to help brands tap into the growing plant-based food market. ## Related on Trend Hunter - [Pizza Rental Pop-Ups](https://www.trendhunter.com/trends/crustbuster.md) - [Plant-Based Cheese Formulations](https://www.trendhunter.com/trends/new-vegan-pizza-recipe.md) - [Allergy-Friendly Flatbreads](https://www.trendhunter.com/trends/allergy-friendly-flatbreads.md) - [Allergen-Friendly Flatbreads](https://www.trendhunter.com/trends/plant-based-flatbread.md) - [Italian-Style Plant-Powered Cheeses](https://www.trendhunter.com/trends/italian-4-cheeze-style-blend.md) - [Spicy Free-From Pizzas](https://www.trendhunter.com/trends/diavola-pizza.md) - [Dairy-Free BBQ Activations](https://www.trendhunter.com/trends/dairyfree-lifeguards.md) - [Snacker Recruitment Campaigns](https://www.trendhunter.com/trends/pizza-pyramid-scheme.md) - [Spice-Packed Alt Cheeses](https://www.trendhunter.com/trends/dairyfree-cheeses.md)