# Chic Sleeping Attire Sleepy Jones Pajamas Making Lounging a More Formal Affair By Michael Hemsworth | Published 2014-10-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sleepy-jones References: [selectism](http://www.selectism.com/2014/10/14/sleepy-jones-upgrade-your-pyjama-situation/) & [sleepyjones](http://sleepyjones.com/) If you find yourself referring to an old T-shirt and some loose boxers as your pajamas, it's likely time you upgrade to [Sleepy Jones](https://www.trendhunter.com/trends/the-sleepy-sloth) pajamas that help to effectively take you from drab to dressed up all without having to sacrifice comfort. Fine cotton and some of the best prints around make Sleepy Jones pajamas a clear winner when it comes to lounging around the house on the weekend or for becoming part of your [nightly routine before bed](https://www.trendhunter.com/trends/wearable-wellness-collection). Gone are the summer evenings when all you needed was a tank and some shorts to feel comfortable; as the nip of fall cuts into our homes, PJs are becoming a must. Sleepy Jones pajamas offer an exquisite option for yourself or even a gift (reminder: Christmas is only a few short months away). ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 15% | Activity: 19% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Luxury Loungewear:** Opportunity for disrupting the traditional pajama market with higher quality, fashionable options. - **Printed Sleepwear:** Opportunity for disrupting the traditional plain pajama market with unique and trendy prints. - **Athleisure Sleepwear:** Opportunity for disrupting the traditional notion of what sleepwear should look like and instead blending comfort and style. ### Who This Affects Most - **Fashion Retail:** Opportunity for fashion retailers to expand into the growing market of luxury and designer sleepwear. - **E-commerce:** Opportunity for online retailers to capitalize on the convenience factor of ordering pajamas from home. - **Textile Manufacturing:** Opportunity for textile manufacturers to create high-quality, soft fabrics specifically for pajamas that blend comfort, style and functionality. ## Related on Trend Hunter - [Parisian Altheisure-Style Sleepwear](https://www.trendhunter.com/trends/bed-sleepwear.md) - [Hospitality-Inspired Pajama Capsules](https://www.trendhunter.com/trends/hotel-pajamas-collection.md) - [Luxury Getaway Sleepwear Capsules](https://www.trendhunter.com/trends/resort-pajamas-collection.md) - [Vintage-Inspired Sleep Sets](https://www.trendhunter.com/trends/sleep-sets.md) - [Limited-Edition Pajama Collabs](https://www.trendhunter.com/trends/brooks-brothers-x-lake-collection.md) - [Inclusive-Forward Cheeky Pajamas](https://www.trendhunter.com/trends/homebody-sleepwear-collection.md) - [Inclusive Soft-Material Sleepwear](https://www.trendhunter.com/trends/cotton-stretch-collection.md) - [Sustainable Canadian-Made Sleepwear](https://www.trendhunter.com/trends/sons.md) - [Premium Sleepwear Brand Collaborations](https://www.trendhunter.com/trends/the-sleepy-sloth.md)