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# Anti-Snooze Alarm Clocks
The Sleepy Alarm Clock from Pedro Gomes Won't Let You Rest

By Michael Hines | Published 2010-07-10 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/sleepy-alarm-clock
References: [tuvie](http://www.tuvie.com/sleepy-alarm-clock-offers-playful-and-interactive-experience-of-waking-up/) & [coroflot](http://www.coroflot.com/pedrogomes)

You will never be late to work again thanks to the Sleepy Alarm Clock. This clock is designed like a [regular alarm clock](https://www.trendhunter.com/trends/roberts-ortus-5) with one minor change: You don't push a button to activate the snooze, you push the whole clock.

When you push the Sleepy Alarm Clock, the snooze will be activated for as long as the clock is still swinging. When it stops swinging, the alarm starts beeping again. Alarm clocks that let you sleep in aren't your friend. The Sleepy Alarm Clock has your back.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 52% | Activity: 49% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: South America, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Anti-snooze Alarm Clocks:** Disruptive innovation opportunity: Develop alarm clocks that provide alternative ways to activate the snooze function, reducing the likelihood of oversleeping.
- **Swing-activated Snooze:** Disruptive innovation opportunity: Create alarm clocks that require physical engagement, such as swinging, to activate the snooze, encouraging users to wake up and start their day.
- **Innovative Alarm Clock Design:** Disruptive innovation opportunity: Design alarm clocks with unique features that appeal to consumers, enhancing their morning routine and promoting punctuality.

### Who This Affects Most

- **Consumer Electronics:** Disruptive innovation opportunity: Innovate in the consumer electronics industry by introducing new alarm clock functionalities, appealing to customers' desire for better wake-up experiences.
- **Home Goods:** Disruptive innovation opportunity: Explore new possibilities in the home goods industry by creating alarm clocks with innovative designs that blend functionality and aesthetic appeal.
- **Sleep Technology:** Disruptive innovation opportunity: Develop advancements in sleep technology by integrating new features into alarm clocks that improve sleep quality and promote healthy morning routines.

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